Lancaster, NH-based Business Aims to Grow Consumer and Professional Business Lines with Support of Award-Winning Maine Agency

Dental Herb Company, based in the White Mountains of New Hampshire, has selected Rinck Advertising of Lewiston, Maine, as its new Agency of Record. The full-service agency will provide strategic support, creative concepting, media planning and buying, content creation, community management, public relations, and influencer marketing services as the oral care brand aims to reach new audiences in both the consumer and dental professionals markets.

Since 1996, Dental Herb Company has strived to be a leader in natural oral health by innovating effective solutions and inspiring every person to understand why a healthy mouth is vital to their well-being. The company’s products, ranging from mouthwash, toothpaste, oral gel, and breath spray, are available via the company’s website, as well as via major retailers such as Amazon and Walmart.

Rinck will be charged with building new audiences and conveying the benefits of Dental Herb products, grounded in their “Truly Natural” ingredients, that provide effective, therapeutic, and professional strength oral care.

“We are very excited to get to work with the Rinck team,” said Tyler Rancourt, Dental Herb VP and General Manager. “We were really impressed by the agency’s track record of building brands and helping expand e-commerce presence with proven methods.”

Rinck, which was founded in 2001, serves clients in a variety of categories including government, higher education, restaurant service, transportation, banking, healthcare, non-profits, tourism, and consumer packaged goods, with clients in the latter category including major brands such as Dove, Vaseline, Colman’s Mustard, and VetriScience and Pet Naturals pet supplements. The agency has demonstrated results, helping to grow sales and create new audiences using ever-evolving tactics and creative strategies.

“We’re excited to put our passion behind building Dental Herb Company,” said Amanda Frost, Vice President Account Service. “The benefit of being a full-service agency with decades of experience growing businesses is that we can look at a brand like Dental Herb and know with confidence that we have the tools to help them reach their potential.”