Mark Ross and Michael Ventriello—the veteran dental marketing experts who introduced dentistry’s first virtual focus group platform, The Virtual Dental Team; as well as dentistry’s leading investor pitch deck service, PitchIt DDS—recently launched their most ambitious initiative to date: Personify Group – Dentistry’s Brand Growth Partner.
According to Personify Group Co-Founder and Chief Marketing Officer Mark Ross, “The dental industry is being disrupted by companies introducing new technologies such as artificial intelligence, 3D printing, robotic surgery, teledentistry, and advances in implant dentistry. In order for these brands to succeed and thrive in a competitive marketplace, there needed to be a new non-traditional marketing partner – willing to disrupt alongside them with non-traditional growth solutions.”
Personify Group is built on six integrated pillars of brand growth acceleration. Its service offerings will include the following solutions categories:
• Brand Development: Audits, corporate identity, story creation, virtual focus groups, and website development.
• Product Launch Services: Beta testing, KOL unboxing videos, advertising, public relations, Return-On Branding™ analysis.
• AI-Powered Technology: Lead funnel automation, customer journey automation, and sales conversion.
• Investor Marketing: Investor pitch decks, investor introductions, and marketing support for venture capital portfolio companies.
• Training & Education: Dental educator network, future KOL training, virtual and on-site CE programs.
• Content Development & Syndication: Blog, podcast, articles, newsletters, whitepapers, and social media.
“Although there are many self-proclaimed disruptors entering the dental market, their marketing is very often yawn-inducing,” states Personify Group Co-Founder and Chief Communications Officer Michael Ventriello. “So much of the dental brand marketing that we see today not only lacks a creative spark, it simply isn’t memorable. This can be fatal when you consider that the average person is bombarded with 4,000 t 10,000 ads a day. Our goal is to help our clients rise above the noise.”
At the present time, the following dental industry experts have joined Personify Group as Advisor Partners: Amber Auger RDH, Dental Hygiene; Dr. John Flucke, Dental Technology; Dr. Thomas Jackson, Dental Implants; Tonie Koenig, Digital Automation; Dr. Jeremy Krell, Venture Capital; Paige Mead, Corporate Culture; Fred Pesce, Web/UX Development; Jim Shavel, DSO Data Strategies Advisor.
For more information, visit www.personifygroup.com, or connect on LinkedIn.
About Personify Group: Founded by dental marketing experts Michael Ventriello and Mark Ross, Personify Group is redefining dental branding, marketing, and communications with an integrated mix of disruptive and dynamic solutions specifically designed to accelerate growth for dentistry’s disruptors – from startups to upstarts. Personify Group is redefining best practices in story-telling, creative development, marketing technology, digital media, demand generation, influencer relations, product development, public relations, and investor marketing, in order to amplify the impact and growth potential for dentistry’s next generation of innovators.
