TEREC Group, a consortium of 14 leading and independently owned dental laboratories, held their annual membership marketing meeting, in Portland, OR, and invited Sasha Der Avanessian, founder and CEO of Harvest Dental Products to lead the group through a brand strategy workshop. 

The focus was on creating lab differentiation and building dentist loyalty through stragtegic brand executions. “Sasha is known for his ‘outside the box’ approach to branding, and as laboratories, we wanted to expose ourselves to that perspective when it comes to creating scarcity and value that is meaningful to our clients,” says Reed Nunnally, President of Terec NA and owner of Derby Dental lab in Louisville, KY. “As a group, Sasha’s content left us inspired, rejuvenated and excited about going back to our labs and putting some new ideas into practice.”

Terec is a consortium of independently owned and regionally-located dental laboratories that work together to bring dentists the collective mindshare of 14 labs with the personal relationship of one (www.terecna.com)