Whip Mix welcomes Briana Obranovich to its team as the new V.P. of Business Development and Strategic Alliances. Obranovich comes to Whip Mix with more than 20 years of experience in digital dentistry.

Obranovich was the founding member and managing partner of Imago Group, where she helped dentists navigate many business challenges, including the best digital solutions for their practices. She has been and advisor, speaker, advocate, trainer, and champion to the dentists she represents.

“Digital Dentistry is my passion. Over the past 20 years I have witnessed the evolution of dentistry through technology bringing the dentist and manufacture partnership to the forefront of healthcare,” she says. 

“Briana fits into Whip Mix perfectly, as Digital Dentistry is her passion and the company’s direction”, said Jim Myers, the company’s President. “She is a seasoned Business Development executive, whose track record of revenue and market share growth will help Whip Mix. We look forward to Briana joining our team.”

Obranovich will be responsible for developing Whip Mix’s Digital Strategy and Strategic relationships.