Former Invisalign Exec Joins LightForce to Help Drive the Second-Wave of Orthodontic Digitization

LightForce, makers of the world’s only fully customizable 3D printed braces system, announced today that industry veteran, Roger George, has been appointed to the company’s Board of Directors. Mr. George served as Senior Vice President of Global Legal and Regulatory Affairs at Align Technology, helping that company scale during a pivotal time in their growth. In particular, he became an established expert in establishing, prosecuting, and protecting IP in the dental industry.

“Roger has been in the orthodontics space for over 15 years and understands what it means to focus an organization for rapid growth,” said LightForce CEO Alfred Griffin. “His industry knowledge, functional expertise, and leadership experience in a hypergrowth environment will all be invaluable to the LightForce team and the Board as we pursue our mission to create a new standard of care for braces."

“Based on my experience, I see a tremendous opportunity in front of Alfred and the LightForce team,” said Mr. George. “Clear aligners demonstrated that customized treatment plans based on 3D-scans and sophisticated software were the future of orthodontics; however, the vast majority of patients continue to be treated with braces. It’s truly exciting to join LightForce as they drive the second-wave of digitization and customized braces therapy to address this huge segment of the orthodontic patient population.”