Candid, a clear aligner leader, announced that it is closing down its direct-to-consumer (DTC) business as well as all 45 Candid Studios. The company is now entirely focused on growing its nationwide network of CandidPro dentists and empowering them to treat clear aligner cases with its vanguard teleorthodontic service model. Candid is now working in direct partnership with dental practices and DSOs to offer its first-of-its-kind telehealth clear aligner therapy to even more patients.
Founded in 2017, Candid is taking its pioneering tech, strong consumer brand, and deep patient insights, and taking the natural next step in its evolution. Candid’s shift to a full CandidPro model continues the company’s mission to facilitate exceptional orthodontic care for as many people as possible. A significant number of the 100,000 patients Candid has treated expressed interest in starting their remote clear aligner treatment in the care of a dentist and the company is responding by turning up the volume in its hybrid remote/in-office model.
“It was incredibly difficult to close the DTC business and our Studio doors,” says Candid cofounder and CEO Nick Greenfield. “But, for us to live out our mission of helping as many people as possible access affordable and efficient care, we need to work in partnership, not in competition, with dental professionals. This pivot represents a huge growth opportunity for us and for dental practices, and I couldn’t be more confident about the future of orthodontic care.”
Since CandidPro’s launch, the service has become available in 300+ individual dental practices across the country, and Candid has partnered with several DSOs with many lined up to follow. CandidPro has grown 10x in both case volume and revenue since Q3 of 2021. By the end of 2022, CandidPro is expects explosive growth, with over 1,000 offices and a presence in all 50 states.
Dental practices, DSOs, and dental industry leaders share Candid’s optimism for CandidPro. “I’ve been treating clear aligners patients for 17 years and, by joining CandidPro, I have experienced a level of control over the volume and quality of treatment I’m able to offer my patients that is unlike anything else on the market,” says Dr. Ben Miraglia, a former Invisalign faculty member who has been practicing dentistry for 29 years.
Dr. Roshan Parikh, the former Head of Dentistry at Walmart Health, also sees a huge opportunity for CandidPro’s treatment approach to transform the industry. "Candid’s pivot to exclusively offering CandidPro tells me that they listened to DSO needs and will be myopically focused on supporting their growth and helping them deliver the high-quality product and experience that professionals and patients have grown to expect. This pivot to me is similar to the mantra of skating to where the puck is going versus where it is.”
Today, a vast number of dentists are doing just one clear aligner case per month. With CandidPro, dentists will be able to offer a revolutionary clear aligner system regardless of their experience with tooth movement. CandidPro reduces chair time thanks to its CandidMonitoring virtual check-ins, and patients use CandidApp—the top-rated app in teledentistry in the Apple App Store—to scan their teeth, access support, and follow their dentists’s instructions.
“After having been on the ground testing out CandidPro with our professional and clinical team for half of 2021,” says Greenfield, “I am entirely confident that there is not only a clear product-market fit for CandidPro, but that this business model shift from D2C to strategic B2B is the way of the future.”
