In Germany, the Comprix Award is a seal of quality for excellence and creativity for particularly outstanding works in healthcare communication – awarded by about 70 jurors in three expert juries. With 342 submissions in 48 categories in total, this year’s competition had the highest submission rate in the last ten years. The award ceremony took place in September this year, both on site in Cologne and virtually.
vhf could once again win an award with their clip Dental from Deutschland. The star of the successful video is the Z4 – a high-precision milling and grinding machine for same-day dentistry. Its futuristic housing contains state-of-the-art technology that enables perfect dental restorations to be produced within minutes. The objective was to develop a film for this dental machine which could be used at trade shows worldwide, on the homepage of vhf, and in social media. The intention is to tell Made in Germany in a completely different way and as surprisingly as possible.
The project was realized by the agency Schitto Schmodde Werbung (now Circle Kommunikation) with a humorous story about German clichés and virtues, combined with a lot of courage for self-irony. The result: high-tech from Germany is sold with a wink and an unusual sense of humor – happy ending included.
