Keating Dental Arts announced its new name—Keating Dental Lab—as well as an accompanying tagline: “You Can Count on Keating.”

“At Keating, we strive to continually evolve with the times and with that, our branding hasevolved as well,” says Shaun Keating, CDT, President and Founder of Keating Dental Lab. “As dental technologies, processes and procedures change for the better, Keating has always been at the forefront of innovation. Our new look is representative of that philosophy—a graphic and verbal expression of the consistent, predictable outcomes that create lasting relationships with our clients.”

Established in 2002, Keating Dental Lab aims to be a natural extension of its clients’ practices and success.

“Keating Dental Lab is different than other labs. We base our business on the Keating Difference, valuing personalized relationships, detailed dental laboratory work, on-time delivery and our unwavering care for your practice,” says Nick Azar, Director of Sales and Marketing. “We take client satisfaction to heart here at Keating—it’s something we believe in tremendously.”