Roland DGA Corporation, a leading provider of large-format inkjet printers, printer/cutters, vinyl cutters, and other advanced digital imaging technology, has strengthened its leadership team by making two key personnel changes. Amado Lara, previously Roland DGA Director of Sales for Latin America, has been promoted to the position of Sales Director, now overseeing Roland DGA’s sales in both North and South America.  In addition, sign and graphics industry veteran Dave Edmondson has joined Roland DGA as Director of Business Development and Product Management, overseeing product and business development efforts and teams across multiple industries.

Lara, who has held various sales and management positions within the company over the last 28 years, has contributed greatly to the success of Irvine, California-based Roland DGA. In his new role of Sales Director, Lara will oversee sales of all product lines, including the newly formed DGSHAPE dental business group, responsible for the sales, marketing, and technical support of Roland DGA’s line of advanced digital dental milling machines.

Edmondson, who brings to Roland DGA over 25 years of product development experience within the digital print business, has held positions with Avery Dennison, ENCAD, and most recently, HP. As Roland DGA’s new Director of Business Development and Product Management, his responsibilities will include spearheading Roland’s development of new applications and markets, as well as overseeing the company’s existing product lines and product teams.

“These strategic personnel changes will be instrumental in ensuring we achieve our goals in our existing business, while continuing to expand into new markets,” said Roland DGA President and CEO Andrew Oransky. “We know Amado Lara will do a great job in his new capacity, and we are excited to have Dave Edmondson bring his extensive experience and expertise to the Roland family.”

To learn more about Roland DGA, or the complete Roland product line, visit https://www.rolanddga.com.