“Premier is proud to welcome Chris, who brings a unique blend of strategic, creative, and analytical ability to our team,” says Julie Charlestein, president and CEO, Premier Dental. “He has a rich and successful history of building brands and executing consumer-driven strategies, and he will be an invaluable asset as Premier works to build a world-class, end-to-end customer experience.”
Helle comes to Premier with an extensive background in brand strategy and product marketing, and a reputation as a visionary strategist, high-energy product marketer and unwavering consumer advocate. He will lead the charge to strengthen Premier’s brand in the marketplace, shaping a strategic plan to transform the company into an insight-driven, consumer-led organization with a focus on enabling unsurpassed oral healthcare around the world.
Prior to joining Premier, Helle held marketing leadership positions on some of the world’s most well-known brands from companies including Comcast, Cadbury, Campbell Soup Company, and General Mills. He earned an MBA from the Tuck School of Business at Dartmouth and a BA in Economics from Middlebury College.
“I’m thrilled to join the Premier team and am truly energized to help accelerate the growth of this storied century-old company,” said Helle. “I look forward to furthering its mission to deliver innovative, high-quality products that enable better daily oral healthcare around the world.”
