Raleigh, North Carolina, July 24, 2017 --  Affordable Dentures & Implants announced today that Gene Kirtser has been appointed President and Chief Operating Officer of its dental support organization, Affordable Care. Mr. Kirtser previously served as President and Chief Executive Officer of ROi (Resource Optimization and Innovation), a division of Mercy Health, a healthcare supply chain organization.

“Gene is a proven leader with a history of driving growth and operational execution," said Doug Brown, Chief Executive Officer of Affordable Care. "Gene’s track record of delivering sustainable performance and his deep expertise in healthcare make him a perfect fit for the organization as Affordable Dentures & Implants continues to provide leading products and services to its patients and expands its market presence, and as Affordable Care continues to support our affiliated dentists with value added services. We are delighted to welcome Gene to the team.”

Mr. Kirtser has over 25 years of experience in the healthcare industry. After joining ROi in 2007 as Chief Operating Officer, he was promoted to President and Chief Executive Officer in 2011.  While at ROi, Mr. Kirtser was responsible for developing and launching a strategy to transition ROi from a supply chain department of Mercy into an innovative company servicing healthcare systems across the country. Previously, Mr. Kirtser held positions at SRI Surgical, Maxxim Medical, ChoicePoint Health Systems, and Baxter/Allegiance.  Mr. Kirtser holds a B.S. in finance from Miami University.  

“I am honored to join Affordable Care at this exciting point in Affordable Dentures & Implants’ growth,” said Gene Kirtser. “This team has developed an impressive model for delivering innovative, high-quality care to patients at a compelling value.”