VITA North America recently hosted 3 days of in-depth technical product training for its entire North American laboratory sales force at its new Yorba Linda, California corporate office. Sales representatives traveled from across the country in Canada and the United States for hands-on training and presentations on VITA products, including veneering materials, CAD/CAM blocks and discs, denture teeth, and shade measurement and communication.

"This was a great opportunity to show our sales team the new corporate facility and build camaraderie while getting a refresher on all things VITA," says Stephen Moore, North American Laboratory Sales Director.

Field representatives also got to spend a significant amount of time with their inside sales, marketing and customer service counterparts.

“One of the biggest takeaways from the training was the idea of working as cross-departmental groups in order to provide our laboratory customers the best technical support and service possible, whether they were calling on the phone or visiting with a sales rep in person,” Moore says.