NEW YORK, May 30, 2012 /PRNewswire/ -- A new market research report, Consumer Trends in the Oral Hygiene Market in the US, 2011, is now available from Reportlinker.com. The report provides the results for the oral hygiene market in the US from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices, as well as retailer choices.

Much of the information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level. The report provides integrated survey-based data on consumer trends, consumer groups, and market data that show exactly the size of consumer groups, how much of the oral hygiene market they account for and which consumer trends drive their behavior.

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, mouthwash, breath fresheners and dental floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

To order this report: Oral Care Products Industry: Consumer Trends in the Oral Hygiene Market in the US, 2011