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Pulpdent® Announces Hiring of New Sales Director – North America

Posted on Tuesday, September 24, 2024

Pulpdent Corporation is pleased to announce the hiring of Tate Roark as Sales Director – North America. Roark will oversee Pulpdent’s team of full-time and independent Pulpdent Area Representatives in the United States and Canada, as well as work with US and Canadian dental distributors to grow revenue and market share for Pulpdent products. Roark will also develop and execute strategic sales initiatives for special markets, including dental support organizations (DSOs), community health practices (CHPs), and government accounts.

“As the dental marketplace continues to evolve, it is imperative that dental manufacturers such as Pulpdent implement the right mix of sales activities to maintain and improve market share,” says Pulpdent Managing Director Lew Berk. “With deep experience in dental field sales, dental sales team management, and strategic dental sales initiatives, Tate is an exceptional addition to the Pulpdent team. We are confident that the skills Tate brings to Pulpdent will have an immediate impact, be appreciated by our loyal customers, and help further strengthen the company’s bottom line.”

Prior to joining Pulpdent, Roark served as Director – Dental Sales for Alpheon Credit, a patient financing company. Roark also served as Director of Strategic Markets for Voco America, Inc., Regional Manager for Henry Schein, and District Manager for Sybron Dental Specialties/Kerr.

“Pulpdent is admired in the dental industry, both domestically and globally, as a premier dental product manufacturer, technology researcher, and sales leader,” says Roark. “I’m thrilled to join the Pulpdent corporate team and build upon its strong sales legacy. Its foundation has been cemented by 70-plus years quality and innovation —particularly in the last 10 years, when Pulpdent introduced the world to modern-day bioactive dental products.”

Roark will be assuming the role previously held by Marcy Buckler, who is retiring. “We at Pulpdent have so much for which to thank Marcy,” says Berk. “Without her efforts, we could never have grown Pulpdent to become the leader it is today in the competitive space of dental materials. I speak for the entire Berk family and so many of my Pulpdent colleagues when I say that we are forever grateful for Marcy’s service. We wish her a joyful and active retirement.”

About Pulpdent® Corporation

Pulpdent Corporation is a leading dental sales, research, and manufacturing company established in 1947 by Dr. Harold Berk, a pioneer in vital pulp therapy. Pulpdent’s longstanding mission is to save teeth and help patients live in comfort and smile with confidence. Pulpdent products are made in the USA at the company’s production facilities in Watertown, Massachusetts, and are distributed globally.

Pulpdent has a proven legacy of investment in original dental research, which has led to patented chemical technologies and SMART™ dental materials. Patented technologies include ION-X™, WETBOND™, MODULUS™, and CRYSTA™. Pulpdent technologies power its diverse line of award-winning restorative and preventive materials, including ACTIVA™ BioACTIVE-RESTORATIVE™, ACTIVA™ Presto™ / Pronto™, Embrace™ WetBond™ Pit & Fissure Sealant, Lime-Lite™ Enhanced, and Tuff-Temp™ Plus. Pulpdent also manufactures a wide array of materials and accessories for general dental practices and dental specialties.

A full product catalog may be found at https://www.pulpdent.com/product-catalog/. Requests for more information may be directed to the company at pulpdent@pulpdent.com. For more information about Pulpdent, upcoming new product announcements, visit https://pulpdent.com/. Sign up for the Pulpdent newsletter at https://pulpdent.com/contact-us/.


Pictured: With over 20 years of dental sales experience, Tate Roark will oversee Pulpdent’s sales activities in the United States and Canada.

 







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