Data collected will help diagnose tooth and dental implant mobility, an indicator of underlying health issues such as periodontal disease

Perimetrics, Inc., an advanced artificial intelligence (AI) dental diagnostics company, today announced the U.S. Food and Drug Association (FDA) granted clearance for its InnerView® device, including the wireless handpiece, charging base station and disposable tip with embedded smart chips. It also received clearance for InnerView to measure the damping characteristic of the periodontium and its associated fixed structures including teeth and implants. It can be used to provide data to quantify tooth and dental implant mobility. This is the first FDA clearance for Perimetrics’ InnerView, which will be available commercially once it is cleared for additional indications, expected in early 2024.

Tooth mobility is the horizontal or vertical tooth movement beyond what is normal when force is applied. It may be an indicator of periodontal disease or another issue such as inflammation.1 Through a handheld, wireless handpiece, InnerView utilizes light taps on either a tooth or implant. A sensor on the handpiece detects micro movements invisible to other diagnostic tools. A smart chip is housed in a single-use disposable tip to prevent reuse. HIPAA-compliant data will be captured in nearly real time to detect damage. With the use of proprietary software, data from each tooth will be analyzed, providing the clinician with a better understanding of what is going on inside the tooth.

“This FDA clearance for the hardware and indication of the damping characteristic is the first step as we seek to revolutionize the way dentistry diagnoses cracks, failing restorations and mobility,” said Robert Hayman, CEO, chairman of Perimetrics. “Mobility in a tooth or dental implant is a great indicator that there may be damage, including periodontal disease or bone loss. Once InnerView is available in the marketplace, it will be an innovative tool to help clinicians detect tooth damage, which has proven to be difficult.”

Current structural diagnostics used in dentistry are minimally effective, leaving many cracks, failing restorations and mobility issues undetected. X-rays primarily detect decay and certain bone-related issues, but rarely identify damage, a problem that is more prevalent than decay. Once InnerView is available commercially to dentists in early 2024, it will be a first-of-its-kind dental diagnostic system that will utilize artificial intelligence to help detect cracks, failing restorations and mobility in teeth. InnerView works by using Quantitative Percussion Diagnostics™ (QPD), a mechanical test that analyzes the structural integrity of teeth and dental implants and utilizes light taps on either a tooth or implant. A sensor on the handpiece detects micromovements and structural defects invisible to other diagnostic tools. Once InnerView is cleared for additional indications, it is anticipated that it will be available regionally to dentists in Q2 2024, with national distribution by the end of 2024.

“Tooth and implant mobility is a common issue I see in my practice,” said Cherilyn Sheets, DDS, director and co-founder of Perimetrics, who also is in private practice in Newport Beach, California. “This indication will advance how we can diagnose mobility in teeth, helping clinicians improve patient outcomes once InnerView is brought to market.”

For more information on Perimetrics and InnerView® Technology, visit https://www.perimetrics.ai/.

Benevis’ dental practices nationwide will begin to offer increased weekday evening and Saturday appointments to minimize barriers to care and better accommodate patient schedules.

Benevis, a leading dental healthcare delivery organization for practices focused on delivering life-changing oral care and orthodontics, today announced plans to prioritize patient schedules by extending dental practice hours to include increased weekday evenings and Saturday appointments as the organization continues to expand access to care. Adjustments will phase in gradually across Benevis’ 120 offices in 13 states and Washington, D.C.

Appointment cancellations are one of the biggest scheduling barriers for any dental practice. No show rates are even more prevalent in disadvantaged, unserved populations, where individuals may struggle with inflexible work schedules, family obligations, or transportation issues. Reminder or follow up appointment calls can also be a challenge due to frequent moves and related address or phone number changes.

“We know that some of our patients struggle to make and keep appointments during traditional business hours because of home, school, work, and family commitments,” said Kyle Knopik, vice president of business intelligence and strategy at Benevis. “Providing options that better meet our patients’ schedules will help them maintain preventative care visits and be seen more quickly when other issues arise, contributing to better overall oral health outcomes.”

Research shows that patients highly value convenience and access, with one survey finding that healthcare consumers ranked convenience and location as most important following cost and another found convenience and access to care as the most important factors in their decision-making about where to receive care.

With a sharp focus on convenience and access to care, Benevis conducted a pilot in May 2023 across its 120 office locations to review appointment availability and scheduling requests. Team members explored expanded weekday evening and Saturday hours, both of which were met with approval and adoption by the Benevis’ patient population. Following the addition of the expanded dental practice hours, Benevis patient appointments show rates increased by 5-10% on Saturdays and shifted weekdays (10 a.m. to 7 p.m.). Through the adjusted hours, Benevis offices were able to serve up to 25% more patients per day.

“We often see patients come to appointments in their work uniforms or bring their whole family after school or when the bus route comes close to our offices. Those visual reminders show us that our patients are juggling all kinds of lifestyle demands when they come into our care, and it reminds us to be flexible, so they are better suited to turn to us for all of their oral healthcare needs on a regular basis,” said Dr. Jane Whang, regional director of clinical for the east region at Benevis. “Exploring and implementing extended patient appointment times will help set up our patients for better oral care in Benevis dental homes throughout their lifetimes.”

To accommodate the change and begin leaning into short-term shifts with more flexible hours for patients, Benevis offices will use data from the pilots to determine which locations can accommodate the expanded hours. Long term, Benevis is planning its workforce to meet the schedule needs of patients by recruiting office staff and clinicians to support the new model and offer flexible work schedules to those interested in working extended evening hours and Saturdays. To date, Benevis has increased care availability by adding more than 100 new dentists to its practices, giving more patients an opportunity to receive care, particularly those who are covered by Medicaid and/or Children’s Health Insurance Programs (CHIP), which makes up over 80% of Benevis patients currently. Benevis expects to increase doctor capacity by around 30% in the communities it currently serves by the end of 2023.

Benevis is committed to providing a dental home for traditionally underserved populations. To learn more about access needs for underserved patients, read Benevis’ white paper, Addressing Social Determinants of Health to Improve Dental Health Equity in Children or to learn more about careers at Benevis, please click here.

The dental and medical device company Ivoclar is strengthening its sales organization with the appointment of Mirco Stiehle to the position of Chief Commercial Officer High Growth Markets. He will join the Corporate Management at the turn of the year. Ivoclar also announces a change in its Finance Division. As of 1 December 2023, Michael Bickel will succeed Franz Berger, who will ensure a smooth transfer of responsibilities during a joint transition period.

Ivoclar is celebrating its 100-year anniversary in 2023. The dental company, which comprises 56 subsidiaries and branch offices around the world, has been shaping the dental industry since its foundation in 1923. As the company embarks on a future of growth and success, it is reorganizing its management. In August, the dental company strengthened its Corporate Management team with the appointment of Alexandra H. Machnik as Chief Digital Officer. Now, the family business with headquarters in Liechtenstein announces further changes to the board.

Driving expansion in the growth markets

“Going forward, we will divide our Sales Division into ’Mature Markets’ and ‘High Growth Markets’ to foster closer integration among the sales areas and support them more effectively,“ explains Markus Heinz, who has been at the helm of the Ivoclar Group as CEO since March.

As of 1 January 2024, Mirco Stiehle, Head of LATAM (Latin America) will join the Corporate Management team, and in his position as Chief Commercial Officer (CCO) High Growth Markets he will assume responsibility for the APAC sales organizations (Asia and Pacific) in addition to the LATAM region. Furthermore, in his new position as Chief Commercial Officer Mature Markets, CCO Christian Brutzer will focus on the established markets, including North America, Europe & Middle East.

Mirco Stiehle studied International Management with a focus on Marketing and Finance in the USA and Germany. Subsequently, he worked for various companies in the medical device and dental industry in Germany, Japan and the USA, before joining Ivoclar in December 2019.

New Chief Financial Officer

Michael Bickel has been appointed as new Chief Financial Officer (CFO) of the Ivoclar Group. He will assume his role as of 1 December 2023. The Swiss national is returning from Jardine Schindler Holding LTD in Hong Kong to Europe, where he previously gained experience at Ernst & Young and the Baloise Insurance Group after completing his studies in Economics in Berne/Switzerland. Since 2005, Mr Bickel has been with the Schindler Group, holding various leadership positions in Finance, Risk Management & Internal Audit, Supply Chain, IT, and Business Service Centres in the USA, China and in Southeast Asia. In many of the positions he had, he assumed the responsibility of CFO.

With this appointment, the Financial and Operations Officer with long-standing global experience will succeed Franz Berger, who will leave the Ivoclar Group after twelve years of CFO at the end of June 2024 to take on new challenges. “I would like to thank Frank Berger for his significant contributions. Under his tenure as CFO, Ivoclar has not only completed strategically important acquisitions and the implementation of the Integrated Performance Management but also established and expanded areas such as Global Tax Management, Treasury, Compliance, Risk Management and Data and Cyber Security,” says Markus Heinz. “The joint transition period from Franz Berger to Michael Bickel ensures continuity for Ivoclar in ongoing projects, for example also in the challenging regulatory tax and reporting projects such as BEPS 2.0,” the CEO concludes.

Expansion of the existing management team

The two new members Michael Bickel as Chief Financial Officer and Mirco Stiehle as Chief Commercial Officer High Growth Markets will complete the existing Corporate Management team, consisting of Markus Heinz (Chief Executive Officer), Franz Berger (outgoing Chief Financial Officer), Christian Brutzer (Chief Commercial Officer – with new responsibility for Mature Markets), Patric Frank (Chief Marketing Officer), Dr Thomas Hirt (Chief Technology Officer) and Alexandra H. Machnik (Chief Digital Officer).

More information about the Ivoclar Group is available at ivoclar.com.

TORQTECH Ultra mini 1:5 high-speed contra angle is the latest addition to Morita’s contra angle product line. Enjoy the stability and durability you’ve come to trust, now in a smaller profile. With a comparatively short head height, the Ultra mini provides excellent visibility and is ideal for treating patients with limited jaw mobility or children with small oral cavities. Despite its compact size, users will find this 1:5 contra angle to deliver a high cutting capacity with an extended life span. The Ultra mini accepts both standard and short shank burs up to 21 mm in length unlike many competitive units. A newly designed water spray offers consistent cooling, even in the most challenging treatment areas with four points of chip air. Versatile, this unit is compatible with air and E-type electric motors. For more information, visit www.morita.com/usa or call 1-888-JMORITA (566-7482). 

As part of its commitment to bringing high-quality clinical education programming to dental professionals, Dentsply Sirona is expanding its DS Academy digital education opportunities with a new DS Campus online. Dental professionals will find a range of on-demand content covering topics in implant dentistry, restorative, orthodontics, and digital dentistry as well as a number of live webinars that begin in October of 2023.

Dentsply Sirona is launching its new DS Academy Campus as an additional touch point to engage with the DS Academy clinical, technical, and product education. The DS Campus will focus on offering high-quality educational content on innovative trends and topics in digital dentistry. From digital aligner workflows to integrating artificial intelligence into the dental practice, Dentsply Sirona aims to build its DS Academy community and invites dental professionals worldwide to learn and develop themselves and their practice with confidence.

Many of the on-demand courses and webinars are eligible for Continuing Education (CE) credits in certain locales.¹ The company is committed to helping dental professionals achieve their professional goals as well as maintain the highest standards of patient care.

Featured on the DS Campus is a series of webinars on major topics in digital dentistry, implants, and clear aligners. Dr. Michael Parchewsky from Calgary, Canada will give his live webinar on, “Artificial Intelligence: From Oral Health to Systemic Health; How AI Can Help Support Dentistry.” This timely webinar takes place on October 26, 2023. “Artificial Intelligence has made a lot of news recently as technology develops rapidly. But how will this impact my work as a clinician? How can I leverage the power of AI systems to benefit my practice and my patients? “I am excited for the opportunity to present my thoughts and have a lively discussion with the online audience in October,” said Dr. Parchewsky.²

The second webinar, which will take place on November 15, 2023, features Dr. Sara Mahmood from Dallas, TX discussing “Predictable Results with Clear Aligner Therapy”. Additional webinars will take place monthly, presenting a range of relevant topics within implant and orthodontic dentistry presented by a distinguished expert speaker.

High-quality education, multiple ways to access it

DS Academy provides almost a half a million clinical education and training engagements, to dental professionals each year. The world class education is offered in all fields of dentistry, from diagnosis and treatment planning to endodontics, implants and aligners. Clinical education is a pillar of the company’s mission and vision to transform dentistry and help dental professionals move forward with confidence. Dental practitioners are educated every day at one of 55 education centers in 33 countries. These centers offer training in modern techniques, digital workflows, and exposure to innovative developments in dentistry.

The company also develops outstanding clinical education events such as its flagship DS World, which continues to expand geographies, bringing in new audiences in various parts of the globe. With over 100 courses taught by more than 75 locally and internationally distinguished instructors, and two live surgeries taking place, participants in the 2023 DS World Las Vegas can customize their own learning journey and have an unforgettable experience at the event.

For those unable to attend an in-person educational opportunity due to limited travel time and busy work schedules, online education offers a solution. To meet this need, DS Academy continues to expand its library of online clinical education courses. Now, the company is taking its digital educational offerings a step further by creating the DS Academy Campus hosted by Dental Tribune International.

 “Clinical education is paramount for professional development and for ensuring the best care for patients. As digitalization transforms workflows and dental practices, Dentsply Sirona wants to ensure that learning new skills and techniques, is as convenient as possible, and in an engaging way through the DS Campus,” said Erania Brackett, Senior Vice President, Orthodontic Aligner Solutions & Customer Experience. “The live webinars feature a carefully curated lineup of experts who will delve into important topics starting with one that’s on everyone’s mind: Artificial Intelligence.”

To register for the new DS Campus and access a plethora of high-quality clinical education content including the webinars, please visit: https://campus.dentsplysirona.com.

1. Continuing Education credits offered through AGD Pace and the General Dental Council.

2. Dentsply Sirona compensates speakers for the production and delivery of course content.

Spear Education's new Implant Workshop Curriculum series is designed to equip dentists with the skills and knowledge required to excel in implant therapy, catering to the growing demand for implant treatments. Recent data reveals there are over 36 million fully edentulous patients and more than 50 million partially edentulous patients in the United States who can greatly benefit from implant therapy. With implantology rapidly becoming one of the most sought-after disciplines in dentistry, Spear Education's new curriculum series is tailored to meet the needs of general practitioners seeking to incorporate dental implant placement into their practices.

The Implant Workshop Curriculum series covers all aspects of in-office implant procedures, allowing dentists to confidently take on more complex cases. Upon completion of the series, participants will gain proficiency in:

● Mastering single-tooth implant procedures

● Simplified esthetic treatment for multiple implants

● Partial and fully edentulous implant placement

● Soft and hard tissue grafting techniques in their practice

The implant curriculum includes a number of workshops designed to be taken in succession. The first four workshops in the series are:

Workshop 1: Fundamentals of Surgical Implant Placement

Designed for dentists new to dental implant placement, this workshop provides a solid foundation in surgical and implant therapy leading to the mastery of single-tooth implants. Topics covered include anatomy, physiology, surgical techniques, treatment planning, and medical history concerns.

Workshop 2: Advanced Surgical Implant Placement: Multiple Teeth

Building upon the fundamentals, this workshop delves into complex multiple implant cases and challenging anterior esthetic situations. Participants will learn treatment planning concepts and techniques to simplify cases and minimize complications.

Workshop 3: Surgical Implant Placement for Removable Prosthetics

This workshop applies the knowledge from previous workshops to various removable implant prosthesis solutions, including digital dentures and simplified denture techniques.

Workshop 4: Full Arch Implant Placement: The Surgical and Restorative Connection

This workshop covers the placement and restoration of full arch fixed implant cases, offering a step-by-step approach for surgical and prosthetic success.

The workshops, each led by renowned prosthodontist, Mark Ludlow, D.M.D., are designed to be intensively hands-on, enabling participants to apply concepts immediately. Successful completion of the entire series yields 56 Continuing Education (CE) credits.

Learn more or register for Spear's Implant Workshop Curriculum series.

Announces New Partner Practices in California and Washington

U.S. Oral Surgery Management (USOSM) is announcing three partnerships with oral and maxillofacial surgery practices in California and Washington state. They include Whittier Oral and Maxillofacial Surgery of Whittier, California; North Cascade Implant Oral Surgery Center of Mount Vernon, Washington; and Oral & Facial Surgery Centers of Washington, which has locations in Puyallup and Tacoma.

Founded in November 2017, USOSM is a specialty management services organization that exclusively serves premier, board certified oral and maxillofacial surgeons. The first company of its kind, USOSM continues to lead the industry today with more than 180 oral and maxillofacial surgery (OMS) practice locations across 26 states.

“We’re excited to announce partnerships with Whittier Oral and Maxillofacial Surgery, North Cascade Implant Oral Surgery Center and Oral & Facial Surgery Centers of Washington. These OMS practices are dedicated to the highest levels of patient care and clinical excellence and to advancing the OMS specialty, as a whole,” said USOSM President and CEO Richard Hall. “These are qualities we value and look for in all of our partner practices, and we’re honored to partner together with such like-minded professionals.”

About the new partners:

Located in Whittier, California, Whittier Oral and Maxillofacial Surgery is led by Bach Le, DDS, MD, FICD, FACD. Dr. Le and his team provide top quality, personalized treatment, with extreme attention-to-detail that yields exceptional results. A board certified oral and maxillofacial surgeon, Dr. Le practices a full-scope of OMS procedures and is an international authority on bone regeneration and dental implants, having lectured widely on these subjects on six different continents.

Dr. Le’s primary focus has been in the area of hard and soft tissue regeneration for improving esthetic outcomes. He has published extensively in scientific texts and professional peer-reviewed journals, is one of the editors of the latest textbook on OMS, and is a frequent key-note speaker for numerous professional organizations.

Located in Mount Vernon, Washington, North Cascade Implant Oral Surgery Center is led by Peter E. Kim, DDS, a board certified oral and maxillofacial surgeon, who specializes in dentoalveolar procedures. Dr. Kim’s main objectives are patient safety and patient satisfaction. Dr. Kim and his team are highly regarded in their region and throughout the OMS industry for their integrity and exceptional patient-centered approach. Dr. Kim has been treating patients for more than 20 years, first while serving in the U.S. Army and later, through private practice.

Following his graduation from Columbia University School of Dental and Oral Surgery, Dr. Kim provided general dental care at Walter Reed Army Medical Center in Washington, D.C., as a Captain and dental officer. He completed an OMS residency at Walter Reed, and then served as the assistant chief of OMS at Moncrief Army Community Hospital at Fort Jackson, South Carolina. Afterward, he served as chief of OMS at the 121st Combat Support Hospital in South Korea. He retired from active duty in 2013 and went into private practice.

With locations in Puyallup and Tacoma, Oral & Facial Surgery Centers of Washington has two board certified oral and maxillofacial surgeons, Guillermo E. Chacon, DDS, FACS, and Bryan M. Swanson, DDS, who are known for exceptional patient care and clinical excellence. They provide a full scope of OMS procedures from dental implants to extractions, bone grafting, clef-lip-and-palate treatment and more.

Dr. Chacon and Dr. Swanson treat both adult and pediatric patients and have a strong, patient-centered philosophy. They aim to provide the best, individualized care for each person, so that each patient not only feels heard and cared for, but also receives the best medical care that the OMS field has to offer. Both offices hold the title of Nobel Biocare All-on-4® Certified Centers of Excellence, a distinction that is held by only five offices in Western Washington. In addition, Dr. Chacon was one of the first doctors in the country to utilize Yomi® Robot-Assisted Dental Surgery, the first and only robot-assisted technology for dental surgery, according to the manufacturer Neocis.

Headquartered in Irving, Texas, USOSM has partner practices spanning 26 states. A shared services organization, USOSM collaborates with premier oral and maxillofacial surgeons to offer a partnership solution for continued and accelerated practice success. USOSM provides operational, marketing and administrative support services, reinvests resources, and applies best practices to improve clinical and financial performance and produce steadier, more profitable growth for all. For more information, visit https://www.usosm.com/. 

The new Bristol Dental School site will host students throughout their training, as they move from pre-clinical education through to treating patients in clinical years. It is equipped with 119 Dentsply Sirona Intego Pro treatment centres, including an ambidextrous version to easily cater to both right- and left-handed dentists. With access to modern and intuitive dental chairs, students will learn to provide a wide range of treatments to the local community, using advanced digital dentistry technology. Students in pre-clinical years will also have access to 56 Sim Intego simulation units, allowing them to practice different skills needed for clinical practice and gain confidence before they start treating patients.

"We've been working with Dentsply Sirona for a number of years now and were pleased to be able to work in close collaboration once again to open this state-of-the-art facility for our dental students," said James Tubman, Senior School Manager at Bristol Dental School. "The entire site, from the treatment spaces to the clinical skills suite, is designed to help our students put theory into practice and prepare to meet the needs of modern dental care. We are excited to see this new facility officially up and running – to the benefit of both students and their future patients."

Future-proofing young dental professionals

The new Bristol Dental School facility was officially opened during an inauguration ceremony on September 8, 2023. The site is now ready to welcome students as they begin the new university year later this month. With access to the new location, Bristol Dental School will now be able to expand its number of student places, introduce a range of new programmes, and create jobs.

"The UK is currently facing a serious shortage of dental professionals, so we need to do all we can to ensure that the next generation of dentists has access to the excellent education and training available during their studies," said Jörg Vogel, VP Global Sales International Special Clinic Solutions. "Bristol Dental School is paving the way in ensuring young dental professionals are well-prepared to meet the demands of the future, bridging the gap between theory, skills labs and clinical practice. We are proud to have been a key partner in this project – our largest to date in the UK – and look forward to seeing the new facility in action."

High-quality tools and training for dental students around the world

Through its International Special Clinic Solutions division, Dentsply Sirona partners with universities around the world to provide state-of-the-art training facilities to dental students. Having worked with more than 1,000 universities, hospitals and clinics worldwide on the

planning, construction and fit-out of new dental facilities, the company draws on decades of experience to design excellent learning environments for future dentists.

Recently, Dentsply Sirona partnered with Nice University Hospital (CHU de Nice) in France to open a new Odontology Centre for the university's Oral Medicine, Oral Surgery and Dentofacial Orthopaedics specialities. The company has also been a long-term partner of the University of Pennsylvania, helping to establish its Care Center for Persons with Disabilities, dedicated to ensuring that people with all forms of disability have access to quality oral healthcare.

To learn more about Dentsply Sirona International Special Clinic Solutions visit: https://www.dentsplysirona.com/clinics.

Global event in Palma de Mallorca to feature dental leaders in lab and clinical sessions

exocad, an Align Technology, Inc. company and a leading dental CAD/CAM software provider, today revealed the program for its two-day global digital dentistry gathering, “Insights 2024,” to be held in Palma de Mallorca, Spain, on May 9-10, 2024. The global conference will feature educational presentations by leaders in the dental field and include many opportunities to network.

The main stage will host a diverse program of inspiring speakers. Dr. Miguel Stanley, Portugal, an expert in the concept of slow dentistry and holistic dental health, will discuss the power of avatars in dentistry and how technology allows dental professionals to see and do more than ever.

Master Dental Technician (MDT) Vincent Fehmer, Switzerland, will discuss innovations in prosthetic materials and the latest techniques for fixed restorations. Dr. Eimear O’Connell, Scotland, will team up with dental technician Kristina Vaitelytė, UK, to present a brand new digital multidisciplinary approach in case planning. MDT Edris Rasta, Netherlands, will demonstrate how digital tools are changing the understanding of occlusion. Clinical Associate Professor Dr. Guilherme Saavedra, Brazil, will offer insights into how to create a natural, award-winning smile.

In a dedicated clinical stream, Dr. Elaine Halley, Scotland, will speak about Smile Analysis and how to leverage digital tools for diagnosis and treatment planning. Dr. August de Oliveira, USA, will describe 3D printing and exocad software tips for the general dentist.

As keynote in our new interactive half-day program tailored to assistants and clinical practice teams, hygienist Flora Couper, Scotland, will explain how to deliver the “X factor” with the power of digital and enhance the patient experience. From scanning to finalizing in-house restorations, participants will learn what’s possible and discover some of the most advanced options for clinical care.

Event partners will offer sessions showcasing their individual dental solutions. And exocad’s application specialists will run learning sessions to demonstrate software release highlights. The partner exhibition will include more than 50 companies on site, including manufacturing, materials and more.

Insights 2024 will provide many chances to connect with the digital dental community. On the first evening, event attendees are invited to an evening celebration. The event will also include education credits for select countries.

A limited number of early bird tickets are available until the end of October for 299 euros (excluding VAT) and include access to all Insights learning sessions, full catering, and the evening event. The conference language will be English, with simultaneous translations available in German, Italian, and Spanish.

Additional information is available at exocad.com/insights2024. 

CAO Group Inc. (CAO) is stirring the pot by launching a new program to bring patients to dental practices at no cost to the practice.

CAO begins a new campaign in the U.S. aimed directly at consumers involving SheerWhite!®, an innovative and established tooth whitening strip. Consumers will be able to request a FREE SheerWhite! Take-Home Kit at SheerWhiteSmile.com. The request will be fulfilled to the dental practice that the consumer indicates, and the consumer will then be informed to pick up their Sheer White! kit at the dental office. The practice will have the opportunity to schedule their next appointment or offer a consultation when the consumer picks up the FREE SheerWhite! kit.

Sheer White! is a peroxide-based whitening strip with a unique gelatinous viscoelastic composition on a flexible and moldable substrate. The patented technology enables the patient to “whiten anytime, anywhere”™. SheerWhite! products are the top selling whitening products in professional dental distribution channels and are available to dental practice through all major dental distributors in the U.S.

“Teeth whitening is one of the most desired cosmetic procedures by patients and the dental practice is the most trusted place for whitening.” said Densen Cao, PhD, CEO and founder of CAO Group, Inc. “Our program brings patients to dental practices, offers professional and effective whitening care to patents through dental professionals, and also helps facilitate the relationship between patients and dental professionals.”

Dentists and dental practices are encouraged to register on SheerWhiteSmile.com to become a SheerWhite! Practice providing visibility to patients who search for providers that offer SheerWhite! in their practice. CAO will also support Sheer White! Practices with exclusive pricing, digital assets, images, and other promotional materials to aid in marketing.

Detailed information for the program can be found at SheerWhiteSmile.com or call +1-877-877-9778.