Longtime COO Danny Katz promoted to Chief Business Officer, with engineering professional Ido Drory hired as new COO. Additional space utilized to meet increased demand for company’s loupes, headlights and other tools.
Admetec, a leader in design and manufacturing of custom-fitted magnification loupes and LED headlights for dentists, hygienists, surgeons, and veterinarians, has promoted longtime Chief Operating Officer Danny Katz to Chief Business Officer. Stepping into the COO role is Ido Drory, who joins Admetec with nearly a decade of engineering and business management experience across multiple sectors.
The executive moves come in tandem with recent expansion initiatives. Most notably, Admetec recently doubled the floorspace at its headquarters in Haifa, Israel, with the majority of the new space dedicated to additional assembly workstations and state-of-the-art tooling for its portfolio of loupes, headlights and camera systems.
Mr. Drory brings a track record of medical-adjacent successes to Admetec. Most recently, he served as VP of Operations & Business Management for nanotechnology medical device company Nobio. Other previous positions include Engineering, Manufacturing & Supply Chain Manager for Vectorious Medical Technologies, and head of Engineering for Alpha-Bio tech (Envista Corporation). He holds an Engineering B.Sc. & M.Sc in Chemical & Mechanical Engineering from Ben-Gurion & Tel Aviv University, and an MBA from the College of Management, majoring management of Tech companies.
Initially founded in 2006 as a developer of customized ergonomic loupes, Admetec has seen substantial growth especially in the last two years, more than doubling its workforce to over 100 engineers, production personnel and operations executives. Its emergence aligns with broader awareness among dentists of the importance of tools that preempt or relieve the musculoskeletal pain often associated with the slouching, straining or reaching common to the profession.
North America has been a particular bright spot, with Admetec averaging double-digit growth each quarter since its 2021 market entrance. The market need for ergonomic loupes has proven especially ripe, with the company’s Ergo Series of loupes gaining traction as a means of enabling dentists to work more effectively while reducing the risk of occupational chronic pain and injuries caused by cumulative trauma. This dovetails with a clearly defined, longstanding issue among dentists: according to the American Dental Association 2021 wellbeing survey, 84% of dentists reported pain or discomfort while working, and research shows as many as one-third retire prematurely due to physical ailments.
In addition to the C-Suite executive moves, in recent months Admetec has staffed up across a number of departments, including procurement, quality control and human resources.
“The industry is experiencing a sizable shift in the way dental professionals approach their operatory procedures – and thankfully, this includes addressing the pain and discomfort inherent to lengthy periods of unnatural body positions while serving patients,” said Mr. Katz. “Dentists are discovering that the magnification and other tools they use throughout their careers have a tangible effect not only on their patients’ health but their own, and that properly designed tools are necessary to fully realize their potential and protect their professional longevity.”
