Expansion represents entry into the Florida market

Rock Dental Brands announced today that it has affiliated with Coastline Orthodontics in Jacksonville, Fla. The move represents the dental practice management group’s entry into the Florida market. It now manages 102 dental offices in Arkansas, Missouri, Tennessee, Alabama and Florida. Rock Dental Brands is headquartered in Little Rock, Ark.

Rock Dental Brands has more than doubled its business and affiliated with 37 additional practices since 2019, and expansion is planned to continue. The dental and orthodontics practice management organization announced in September that it secured $45 million in credit commitments from Chicago-based Twin Brook Capital in order to help fund more growth.

"We are proud to partner with Coastline Orthodontics. Their values and standards for patient care make them a great partner for Rock and we are thrilled they are joining the team. We are focused on continued expansion of the brand, while never wavering in our commitment to offering the highest-possible quality for oral health care in our clinics,” said CEO Kristi Crum. “Rock Dental Brands will continue to invest in well-established and successful practices like Coastline Orthodontics. We have no plans of slowing down.”

Coastline Orthodontics was founded in 1985 and has two locations in Jacksonville, in addition to clinics in Fernandina Beach and Macclenny, Fla. The owners, Dr. Valerie Minor and Dr. Brad Mokris, along with Associates, Dr. Julia Lipkin and Dr. Mary Keezel will continue serving the Jacksonville community.

“At Coastline Orthodontics, we have helped tens of thousands of patients to achieve healthy smiles,” Dr. Mokris said. “We love what we do, and this opportunity with Rock Dental Brands will provide us the support we need to continue growing in the communities we serve. We are more than excited to become part of the team.”