MouthWatch, LLC, recognized throughout the dental industr as a leader in teledentistry solutions and digital imaging devices, recently marked its 10-year anniversary of innovation and growth.
According to the company’s founder and CEO Brant Herman, “MouthWatch wasn’t born in a garage, like many other technology companies, but rather in an unused operatory in my father, Dr. Jerry Herman’s midtown Manhattan dental practice. I often reflect on our good fortune and how far we’ve come.”
Today, the company employs 25 people and is synonymous with teledentistry due to its award-winning, cloud-based TeleDent™ platform and also its MouthWatch award-winning intraoral cameras among dental professionals. About half of those employees work in the company’s warehouse and offices, which are located across the street from each other in Metuchen, New Jersey. The other half work virtually from well-equipped home office locations dispersed throughout the United States.
At first, the virtual workforce was a necessity because the company simply didn’t have the office space. “We had to become comfortable with the virtual workforce model long before other companies were forced to adopt it,” explains company co-founder and COO, Bob Bellhouse. “This enabled us to attract the best and brightest team members, several of them dental hygiene thought leaders, who were instrumental in propelling our growth.”
Already having a virtual workforce in place enabled the company to quickly transition to an almost fully virtual operation during the early days of the COVID-19 pandemic. “We were fully operational when dentists were prohibited from seeing patients’ with the exception of emergencies, and urgently needed a professional grade teledentistry solution to maintain patient contact.”
The MouthWatch virtual workforce, combined with a superior, secure solution, gave the company a competitive edge in the emerging teledentistry category. It also enabled it to launch the MouthWatch Plus+, a true 1080p intraoral camera that delivered high definition and high quality, at an affordable price.
“Why launch a product during a pandemic?” asks Herman. “We quickly learned that while their offices were closed down, many dental practice owners were using their downtime to assess and upgrade their equipment before their patients returned to the office. What’s more, dentists had been asking us to introduce an affordable HD intraoral camera for several years.”
Herman’s vision for the next 10 years is to enhance and create dental software and devices that will make dentistry more efficient, accessible, and better integrated with physicians and other allied healthcare providers. “Our goal is for MouthWatch to be known as the trusted dental technology company that made intraoral imaging affordable for every dental office, and also spearheaded the adoption of teledentistry to transform the delivery of dental care across every healthcare touchpoint.”
For more details on the remarkable 10-year journey of MouthWatch, read the 10th Anniversary blog post.
