"The Quality of Esthetics” conference in Mexico has been a staple of the dental events calendar in Latin America for more than 25 years. This year, the conference, which is one of the world’s premier dental industry meetings, was held online for the first time—and it proved to be a resounding success.

In 2019, “The Quality of Esthetics” conference broke all previous attendance records, attracting more than 6,300 participants to the World Trade Center (WTC) in Mexico City. This year’s event, which was held in the new online format, drew more than 16,000 participants from 23 different countries. The US and Brazil registered the largest numbers, with more than 1,300 and 800 delegates respectively.

Live and online

During live virtual sessions, participating dental practitioners and technicians were given the opportunity to gain first-hand knowledge of the latest findings of renowned international dental experts in addition to an insight into their work and experience. Best practice methods and techniques, industry trends, and the latest technologies were presented in exciting talks, workshops, and demonstrations on patients, forming the basis for a lively exchange between the participants and the speakers. The digital equipment used to conduct the congress was of the highest quality. Real-time simultaneous interpretation allowed the attendees to follow the subject matter in both Spanish and Portuguese. Furthermore, a sophisticated sound system and several high-resolution cameras conveyed every single detail of the demonstrations from many different angles for a very special experience. In total, the presentations and lectures were viewed online more than 70,000 times. Moreover, a large number of the participants took advantage of the opportunity to gain valuable continuing education credits from two prestigious institutions—UNAM (National Autonomous University of Mexico) and the AGD (Academy of General Dentistry).

Making the most of young talent

Apart from two forums each dedicated to dental technicians and dental professionals, a forum was specially organized for dental students. At this year’s meeting, Ivoclar Vivadent went the extra mile once again to respond to the needs of young dental professionals. This aspect of the conference proved to be very popular: 28 up-and-coming speakers thrilled their online audience on the virtual stage. More than 600 dental students from 23 dental training institutions took advantage of attending the event free of charge.

Joining forces for the well-being of patients

David Hidalgo, Managing Director of Ivoclar Vivadent Mexico, CAC & SAN, summarized the conference as follows: “We are proud to have been able to gather such a large international crowd of dental practitioners and technicians for this virtual meeting under the present conditions. We all have one thing in common, which is our aim to consistently improve the quality and standard of dental medicine and dental laboratory technology. It is our responsibility to set new standards together—for the health and well-being of our patients.”