Oral-B iO is a new power toothbrush series that has been reimagined and redesigned from the inside out, combining best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products. Oral-B iO was designed as a result of insights collected from more than six years of product research and development and over 250 patents from around the world. Oral-B iO uniquely features a frictionless magnetic drive, which distributes energy more efficiently to the tips of the bristles, resulting in a smooth, quiet, sensational cleaning experience. The new magnetic drive delivers cleaning energy to the redesigned iO brush head, which has been engineered to combine oscillating and rotating cleaning motions with micro-vibrations for a professional clean feel.
Oral-B iOTM is a new power toothbrush series that has been reimagined and redesigned from the inside out, combining best-ever clinical performance with a superior user experience, making it one of the industry’s most advanced brushing products. Oral-B iOTM was designed as a result of insights collected from more than six years of product research and development and over 250 patents from around the world. Oral-B iO builds on existing oscillation rotation technology, combining with all new micro-vibrations for a more thorough clean and a uniquely pleasurable experience. Oral-B iO also gives users personalized guidance and an overall enjoyable experience that expertly assists them through each session and instills a new confidence that they are brushing with proper technique and achieving their best oral health results.
“There is nothing like the Oral-B iOTM. It introduces a new era in brushing and is a monumental leap in innovative oral care technology,” said Steve Bishop, P&G Health Care CEO. “The result of years of expert development, Oral-B iOTM strikes the right balance between effectiveness and experience and reimagines how a brush performs, cleans and feels. It is a brush that people will look forward to using and will deliver superior oral health.”
As a result of input from more than 1,800 consumers, the Oral-B iOTM includes five key pillars of design features and experience capabilities:
● Linear Magnetic Drive: created from the need to deliver a more effective and enjoyable brushing routine. Producing controlled, harmonious movements, the quiet and frictionless linear drive system efficiently transfers more energy directly to the bristle tips.
● Superior Cleaning Action and Redesigned Brush Head: Oral-B iOTM brush heads combine oscillating, rotating movements with micro-vibrations to ensure a deep clean that reaches every contour. The brush head has been redesigned with twisted bristles, and reinforced with high-density tuft-in-tuft configuration, for a sensational brushing experience.
● Bimodal Smart Pressure Sensor: an innovation that is the first of its kind to provide positive brushing feedback, identifying and guiding users to brush in the optimal pressure range. The Sensor features a variable-speed smart drive that adjusts amplitude to protect gums and enamel.
● Smart Display with Personalized Brushing Modes: an intuitive interface that greets users, while also providing coaching and motivation throughout the cleaning process. Features up to seven brush modes for a highly personalized experience.
● Artificial Intelligence Tracking via the Oral-B iOTM App: provides real-time individual tracking and coaching, thanks to artificial intelligence informed by thousands of recorded brushing sessions. Oral-B iOTM has a simple and intuitive user interface that guides consumers through a two-minute brushing session with 3D teeth tracking to ensure a professional clean feeling every time.
“Oral-B iOTM goes beyond being a new toothbrush – it is an innovative brushing technology with a truly sensorial experience that users will feel, hear and see, transforming the act of brushing teeth from something they have to do into something they actually want to do,” said Lisa Ernst, P&G VP Global Health Care R&D. “Six years of dedicated research were undertaken with dental professionals to discover a wholly original brushing experience.”
In clinical tests, Oral-B iOTM provided a deeper cleaning of teeth and gums, allowing users to easily and effectively maintain oral health. When compared to manual toothbrushes, Oral-B iOTM users experienced:
● 100 percent healthier gums in just one week
● Six times more plaque removal along the gumline
● 83 percent of gingivitis patients moved from unhealthy to healthy gums in eight weeks
The new Oral-B iOTM will be available for purchase beginning in August 2020. For more information about Oral-B iOTM, visit oralb.io. To join the Oral-B iOTM waitlist and be among the first to receive it, visit oralb.io/sign-up.
About Oral-B Oral-B® is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss.
About Procter & Gamble P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Artificial Intelligencery®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands.
