Whip Mix recently named Pat Higgins the Vice President of Marketing and New Business Development. In that position, Pat is responsible for overseeing new product development, establishing strategic business partnerships, and developing lasting customer relationships. In addition, Pat will manage Whip Mix’s Marketing plans and strategies.

Pat comes to the company with a 20+ year background in Packaging as a Senior VP of US Sales, and 3 years at a media company with one year as President.  Whip Mix welcomes Pat’s experience and past successes.