“We are excited to have Spencer Ellena as our new Director of Channel to continue to build great partnerships with our valued dealer network,” says Greg Rome, VITA North America’s Director of Sales. “We consider our dealer partners to be an extension of the VITA family, and look forward to having Spencer help galvanize those already strong relations.”
Well known for his positive and infectious attitude, Ellena will be working with many of the industry professionals with whom he’s forged relationships as a decade-long healthcare and dental industry executive to drive a number of initiatives for VITA’s industry-leading products. In addition to previous sales roles with the Danaher, Kavo Kerr Group and Hu-Friedy, Ellena also serves as an advisor for the Chicago Dental Society Foundation, Oral Health America, and Children’s Place Association.
Supported by a strong internal team of outside sales, tele-sales, marketing and education efforts, Ellena will be responsible for driving strategic partnerships with VITA’s respected dealer network. Along with his considerable management expertise, Ellena has garnered a number of accolades for his sales and marketing acumen, including Sales Rep of the Year, Region of the Year, and Achiever of the Year, to name a few.
“Spencer brings a great and unique skill and mindset with him, which he combines with years of experience in the industry, technical knowledge, and a very dynamic and professional personality,” says Patrick Bayer, Vice President, Sales and Marketing for VITA North America. “We look forward to working together to bring better services and solutions to our channel partners to develop our common businesses.”
