quip, the oral health service that makes oral care more simple, accessible and enjoyable, today announced it will sell its American Dental Association accepted electric toothbrush starter sets at Target. Electric toothbrushes start at just $25.
With a focus on maximizing the health benefits of quip’s ongoing oral care services, quip electric toothbrush starter sets will be sold at Target, with refill packs and subscription plans available exclusively on getquip.com, offering consumers a true omni-channel experience. After purchasing a starter set at Target, customers will be directed to quip’s website, where they can learn the health, cost and convenience benefits of a quip subscription. Subscription plans include automatic delivery of a fresh brush head refill on a dentist-recommended 3-month schedule to ensure your brush stays hygienic and effective at cleaning, optional anticavity toothpaste, a warranty that covers quip for the life of the plan, and ongoing oral health education, reminders, rewards and support.
“We have always been eager to increase access to high quality yet affordable oral care products through retail, but we were only willing to do so with a partner that understood how important it is to continue to help consumers maintain good oral care habits every day after purchase, and for life,” says Simon Enever, CEO and co-founder of quip. “Habits like brushing for two minutes twice a day, changing your brush head every three months and visiting the dentist every six months are critical for oral health, and we’re building our products and services to improve every part of this routine. We’re delighted that Target understands the health benefit that a quip subscription brings to their guests, and are excited to work together to create a unique experience that guides guests through the habits that make up a perfect oral care routine.”
As the largest oral care subscription service, quip has built a digital platform with a direct relationship with hundreds of thousands of active members and tens of thousands of dental professionals. This gives quip unparalleled insights to the needs of consumers, and the ability to improve the connection between patients and professional care.
quip’s entry into Target marks their latest move to expand their healthcare offerings. This week, quip passed the one million user milestone. Recently, quip announced the acquisition of Afora, the New York-based dental insurance alternative. Afora became the first company to join the newly launched quip Labs, a venture studio created to foster innovation and development of emerging oral health products, platforms and services.
For more information on where to find quip and Target together, visit target.com/quip
About quip
quip is an oral health company that provides thoughtfully designed products and professional dental services to make oral care more simple, accessible, and enjoyable. The current offerings include a wide selection of one of the first American Dental Association accepted (ADA seal) electric toothbrushes, a subscription service on a dentist recommended schedule for brush heads and optional toothpaste, ongoing oral health advice and support, and incentives for timely dental check ups. quip’s toothbrush enables better brushing habits by guiding people through a thorough two minute clean using sensitive vibrating bristles that pulse every 30-seconds to cover the entirety of the mouth. Co-founded by Simon Enever and Bill May, quip's investors include Sherpa Capital and Blue Scorpion VC.
