Jesse & Frichtel Dental Labs hired Laura Watkins in December 2017 as Director of Lab Operations, Marketing, Sales, and Surgical. In this position, she will play a role in the labs’ sales strategy and implementation and will oversee, train, and build the marketing, sales, and surgical teams.

“We are all very excited to welcome Laura to the team,” said Mark Frichtel, President of Jesse & Frichtel. “I believe that with her track record of exceptional work and accomplishments, she will be a vital asset to the growth of the business.”

Laura has thirty-six years of experience in the dental industry. She is a two-time Outstanding Regional Manager Award Winner, has also won the Regional Manager of the Year award, and has a history of turning around underperforming territories, building highly successful sales teams, and developing top-performing individual sales representatives. She served as sales manager for Zila INC., ASTRA TECH INC., and Benco Dental, as well as being an implant surgical assistant for Misch Implant Institute, before starting her current position at Jesse & Frichtel.