Malvern, PA (June 14, 2017)- DentalEZ® announces new additions to their product management team and a new strategic account management team.

Lindsay Viola has joined the DentalEZ team as Sr. Product Line Manager, DentalEZ Equipment and RAMVAC. Lindsay comes to DentalEZ with extensive product line management and marketing experience with Air Techniques and Sirona/Denstply. Lindsay’s experience includes the development of products such as caries detection, diagnostic, and intra- and extra- oral x-ray products. Lindsay has thorough marketing experience in both upstream and downstream marketing, as well as in product launches and market research. Lindsay’s experience will provide her with the foundation for success at DentalEZ. 

Also joining the DentalEZ team as StarDental® Sr. Product Line Manager is Eric Reno. Eric comes to DentalEZ with extensive product line management and marketing experience with W.L. Gore and Dupuy Synthes CMF. Eric’s experience includes work with neurosurgery products and power equipment, piezoelectric systems, and tools in the neurosurgery space. In addition, Eric is also accomplished in the development of working with the battery operated power products used in craniofacial surgeries. Eric’s immense depth of experience will play a major role in StarDental’s revitalization.

DentalEZ has also announced a newly created position of National Strategic Accounts Marketing Manager as part of the Strategic Account Management (SAM) Team. This role is filled by Aggie Pennington, a DentalEZ employee of 40 years in marketing management and product management positions. DentalEZ is leading the industry as a partner to dental service organizations (DSOs) through the unique SAM Team approach to customer service. The SAM team provides a single point of contact for all DSO needs and is always available to work with your business to tailor solutions to meet your specific goals. The result is faster responses, better solutions, and more reliable service, no matter the challenge. As this new role will work very closely with sales and customer service, Aggie’s skills in direct customer relations and her knowledge of the internal processes make her the perfect choice to assume this position.