Chicago, IL - July 29, 2016 - Now in its eighth year, the Cellerant “Best of Class” Technology Award (formerly the Pride “Best of Class” Technology Award) continues to lead the profession’s evolving conversation about dental technology through its recognition and education around excellence in dental innovation. In 2016, Ceramir Crown & Bridge from Doxa is one of those celebrated as “Best of Class.”
“To be honored as ‘Best of Class’ is a sign that a product has revolutionized, simplified or advancedits category in a distinctive way,” said Dr. Lou Shuman, “Best of Class” founder. “The manufacturersrepresented here are creating new norms for how dental practices should operate today and willin the future. Our foundation for success in bringing attention to these products remains a simple:technology leadership in dentistry, unbiased, a rigorous and transparent selection process, and notfor profit.”
“Best of Class” honorees are chosen by a panel comprised of leading voices in dental technology, who come together each year to discuss, debate and decide what products merit recognition. All technology categories are considered, but if there is no clear differentiator that sets a product apart in its category, then no winner is selected. Panelists who receive consulting compensation from dental companies are prevented from voting in that company’s category. Over the years, the panel has developed a rapport that makes space for important conversations about value of different innovations and how evolving categories become more or less valuable to the general dentist. The spirited debate that follows results in a variety of products — obscure and well-known, basic and aspirational — being honored.
“One of the things I appreciate most about being part of the ‘Best of Class’ process is that it represents more than just a thought exercise on what technology should do or what seems cool. We are all dentists still active in clinical practice,” said panelist Dr. Marty Jablow. “When we decide that a product should be honored, it is because we see the value it brings to dentists and patients in a real-world context, and that matters to the dental professionals who use lists such as this one in their research and purchasing decisions.”
The panel consists of five dentists with significant knowledge of and experience in dental technology, including Dr. Shuman; Dr. Flucke, writer, speaker, and Technology Editor for Dental Products Report; Paul Feuerstein, DMD, writer, speaker and Technology Editor for Dentistry Today; Marty Jablow, DMD, technology writer and consultant for Dr. BiCuspid; and Parag Kachalia, DDS, Vice-Chair of Preclinical Education, Research and Technology, University of Pacific School of Dentistry.
“In addition to receiving this honor four years in a row, we also see that the Pride/Cellerant award has very high news value in our discussions with potential partners even far outside of the US. As an international company, we acknowledge the history of this recognition and its reputation with stakeholders in many other geographical markets. Doxa AB has been a world leader in bioceramic materials technology for decades, and earning the “Best in Class” award is a great testament to the efforts of the researchers and team behind Doxa’s technology, ” says Torbjörn Larsson, Doxa CEO.
