Focus on the customer

Heraeus Kulzer restructures management

South Bend, Indiana – In order to improve customer orientation and to create more innovative products, Heraeus Kulzer strengthens its collaboration with Mitsui Chemicals Inc., optimizes its international sales and service structures and repositions its board of management. Akira Misawa was appointed CEO as of April 1st, 2016; Marc Berendes fills the new position of Chief Sales Officer and Novica Savic, as Chief Marketing Officer, is responsible for product management, marketing and innovation.

In order to adapt the structures to evolving customer needs, the German dental manufacturer continues to expand its sales and service portfolio. Against this background, the company strengthened its management and adapted its structure as of April 1st. In particular, the reinforced focus on product innovation as well as sales and services illustrate the continuing focus on changing customer needs. 

Akira Misawa was appointed CEO as of April 1st, 2016. He holds a master degree in engineering and has many years of international management experience. Before taking up his current post, he was Executive Officer and General Representative, Europe, for Mitsui Chemicals, Inc., and President and CEO of Mitsui Chemicals Europe GmbH. As General Manager of the H-Project Division at Mitsui Chemicals, Inc. he has been working closely with Heraeus Kulzer since 2013.

Marc Berendes is responsible for the global sales and service organization. The Canadian has 23 years’ experience in the medical device sector. He has held international leadership positions in marketing, sales and finance. Before joining Heraeus Kulzer he was Managing Director, France for a multinational healthcare company. 

Novica Savic counts on more than 20 years of experience in the dental market and as CMO he is responsible for product management, marketing and innovation. The dental technician has also graduated as MBA and fills management positions at Heraeus Kulzer for many years now.

Within the board of management, the areas of finance (Clemens Hoess), human resources (Andrea von Popowski) and strategy (Andreas Bacher) remain unchanged. The five board of management members report to the new CEO Akira Misawa.  

Akira Misawa, CEO

Marc Berendes, CSO

Novica Savic, CMO

‘Freedom, flexibility, power’ for women in dentistry:

3 reasons to celebrate with The Lucy Hobbs Project

Keynote Libby Gill shares insight on 4^th annual celebration June 2, 3 in Dallas, Texas

PITTSTON, PA —  In the words of Libby Gill, the The Lucy Hobbs Project™ 4^th Annual Celebration is “shaking things up.”

As keynote speaker for the event that will honor exemplary women in the dental community June 2 and 3 in Dallas, Texas, Libby Gill, shares this message.

"What the Lucy Hobbs Celebration event does is tell women that we're shaking things up. Women united like this have a strong voice," said Gill,a renowned speaker who inspiresestablished and emerging leaders to increase passion in their organizations.

"Women in dentistry are healers, and they increasingly have the opportunity to go into business for themselves. There can be a lot of fear about that, but it comes with so much more freedom, flexibility and power." 

After nearly 20 years in senior communications roles at media giants Universal, Sony and Turner Broadcasting, Gill is now CEO of executive coaching and consulting firm Libby Gill & Company. Her proven “Clarify, Simplify & Execute” process inspires people to maximize their “Leadership DNA.”

"If you look at the women who have made it to the top of corporate America, it's not an easy row to hoe. But the Lucy Hobbs Project gives, young women especially, a real sense that there's hope for them as they enter the workforce," Gill added.

The celebration will begin Thursday evening, June 2 at the Dallas Arboretum and Botanical Gardens, 8525 Garland Road, Dallas, Texas 75218 and continue Friday, June 3 at the Hyatt Regency, 300 Reunion Boulevard, Dallas, Texas 75207. Events are free to attend, but registration is required, at: 

https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2016/

With a network of more than 9,000 members, The Lucy Hobbs Project’s commission to select six honorees each year for the distinction of Exemplary Women in the Dental Community is no easy undertaking. This year, celebration attendees will be awestruck by winners in the following categories: Clinical Expertise, Industry Icon, Mentor, Woman-to-Watch, Innovator, and Humanitarian. Among this year’s recipients are six pioneers for change, whose unwavering professional dedication merits accolades: Joyce Bassett, FAACD, FAGD, Arizona, Col. Theresa S. Gonzales, Ret., DMD, MS, MSS, South Carolina, Susan Maples, DDS, Michigan, Kadambari ‘Kady’ Rawal, BDS, CAGS, Massachusetts, Pamela Schmidt, DDS, NMD, IBDM, Illinois, and Mary Teddy Wray, DDS, Maryland. 

Throughout the two days, attendees will be hosted to events at the Dallas Arboretum and Botanical Gardens, including a Continuing Education opportunity, courtesy of Benco Dental and event sponsors: Crest, Oral-B, Engle Dental Systems, KaVo Kerr Group, Centrix, Hu-Friedy, Medicom and Sunstar.  

Continuing Education credits will be awarded, at no cost to attendees, via a presentation, “The Proper Care and Feeding of Your Attitude,” led by Robb Zbierski, a personal development instructor notorious for bringing fun to the forefront while also encouraging people to embrace their passion and energy to get the job done.

"What Lucy Hobbs went through, I think, was she just chose not to participate in the existing mindset and skepticism. There's a lot of value in being mindful of the fact that the brain's natural tendency is to look at the negative and get sucked in. Choosing not to participate in that is a big deal," said Zbierski.

Talk about embracing her passion – the project’s namesake Lucy Hobbs, who when denied access to education based on her gender, persevered to learn dentistry through apprenticeship, and eventually graduated from the Ohio College of Dental Surgery.

Powered by Benco Dental, The Lucy Hobbs Project is a national, long-term program based on three pillars – networking, innovating and giving back.  This project aims to bring women together from all facets of the dental industry – dentists, dental assistants, hygienists, receptionists, sales representatives and others. Free to join, the group offers networking opportunities, education programs and charitable events. 

Each year The Lucy Hobbs Project collaborates with a national partner to give back, and for 2016, will help the National Head Start Association (NHSA) provide healthy snacks to children in need. The Give Back portion of The Lucy Hobbs Project 4^th Annual Celebration will benefit Head Start of Greater Dallas. In lieu of a fee for this event, attendees are asked to donate non-perishable, healthy snacks.

Committed to the belief that every child, regardless of circumstances at birth, has the ability to succeed in life, the NHSA provides opportunities that lead to healthier, empowered children and families, and stronger, more vibrant communities. For more information about the NHSA or Head Start of Greater Dallas, visit their websites at: https://www.nhsa.org/  and https://www.hsgd.org/.

To register for The Lucy Hobbs Project 4^th Annual Celebration, visit: 

https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2016/

To access details regarding these events or to sign up for The Lucy Hobbs Project^®, visit: www.thelucyhobbsproject.com

1. Libby Gill, who inspires leaders to increase passion and productivity in their organizations, will share her messageas keynote speaker at the Lucy Hobbs Project Annual Celebration Honoring Exemplary Women in the Dental Community.Named for Dr. Lucy Hobbs, who, in 1866, became the first American female to earn a degree in dentistry, awards will be presented to honorees who help lead the charge for women in dentistry and embody the project goals.On June 2 and 3 in Dallas, Texas, the event will be powered by Benco Dental.

2. Robb Zbierski will present attendees with a Continuing Education opportunity at the Lucy Hobbs Project Annual Celebration Honoring Exemplary Women in the Dental Community, to be hosted by Benco Dental on June 2 and 3 in at Dallas Arboretum, Dallas, Texas.Zbierski, a personal development instructor, is notorious for bringing fun to the forefront while also encouraging people to embrace their passion and energy to get the job done.

MELVILLE, N.Y., April 22, 2016 – Henry Schein Practice Solutions Inc., the U.S. practice solutions business of Henry Schein, Inc. (NASDAQ: HSIC), the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners, today announced the availability of Dentrix Enterprise 8.0.7. The new software upgrade enhances users’ ability to quickly navigate a single dashboard, helping dental practices become more efficient by eliminating the need to open multiple windows.

Dentrix Enterprise 8.0.7, developed as a result of customer feedback, features a new patient dashboard, helping office administrators access a complete patient overview, which includes the schedule of their next appointments, outstanding claims, account balances, other family members who are patients, and primary and secondary medical and dental insurance. The dashboard also features medical alerts, procedure history, treatment plans and health assessments. Together, these features, found on a single dashboard, help office administrators more easily navigate patient information.

“With upgrades to Dentrix Enterprise, industry-leading practice management software, customers can work in a paperless environment with maximum efficiency and ease, saving time for both the practice and patient,” said Kevin Bunker, President, North American Dental Practice Solutions. “At Henry Schein, we continue to develop innovative, robust systems that boost practice productivity and improve overall efficiency.”

In addition to improving access to patient information, the updated system simplifies the process for assigning specific individuals to private patient records and financial information, among other features. For example, office administrators can create groups so that only those with access - such as the front desk team - can identify patient and practice information, helping to ensure safe and secure protocols with these controls.

Users of Dentrix Enterprise 8.0.7 have been impressed with the enhanced capabilities. “The new patient dashboard is easy to use and saves time, putting a lot of useful information in one place,” said Peter Metz, Operations Director for Hana Health (Hana, Hawaii).

Dentrix Enterprise customers with an active customer service plan (CSP) can upgrade to Dentrix 8.0.7 free of charge by calling 855-360-0741. To enroll in the CSP, learn more about the software update, or find more information about Dentrix Enterprise, visit DentrixEnterprise.com.

About Henry Schein, Inc.

Henry Schein, Inc. (NASDAQ:HSIC) is the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners. The Company also serves dental laboratories, government and institutional health care clinics, and other alternate care sites. A Fortune 500® Company and a member of the S&P 500® and the NASDAQ 100® indexes, Henry Schein employs nearly 19,000 Team Schein Members and serves more than one million customers.

The Company offers a comprehensive selection of products and services, including value-added solutions for operating efficient practices and delivering high-quality care. Henry Schein operates through a centralized and automated distribution network, with a selection of more than 110,000 branded products and Henry Schein private-brand products in stock, as well as more than 150,000 additional products available as special-order items. The Company also offers its customers exclusive, innovative technology solutions, including practice management software and e-commerce solutions, as well as a broad range of financial services.

Headquartered in Melville, N.Y., Henry Schein has operations or affiliates in 33 countries. The Company's sales reached a record $10.6 billion in 2015, and have grown at a compound annual rate of approximately 15 percent since Henry Schein became a public company in 1995. For more information, visit Henry Schein at www.henryschein.com, Facebook.com/HenrySchein and @HenrySchein on Twitter.

The Association of Dental Support Organizations (ADSO) is excited to announce that Michael Bileca of Dental Care Alliance has been elected by the ADSO Board as incoming Executive Director and President. Mr. Bileca currently serves on the ADSO Executive Committee and Government Affairs Committee. ADSO looks forward to working with Mr. Bileca and continuing efforts to expand access for high quality dental care.

Currently an executive at Dental Care Alliance, Mr. Bileca is former President and Founder of Towncare Dental Partnership, Inc., which was merged with Dental Care Alliance in 2013. Mr. Bileca was elected to the Florida House of Representatives in 2010 where he is Chair of the Government Operations Subcommittee and a member of the Education Committee, Health Care Appropriations Subcommittee, and State Affairs Committee.

About the ADSO

The Association of Dental Support Organizations (ADSO) is a non-profit organization that represents Dental Support Organizations (DSOs) before the public, policymakers and the media. Our members enable supported dentists to focus on their patients and expand access for dental care while maintaining the highest standards of business and professional ethics. For additional information about the company, please visit www.theadso.org.

PITTSTON, PA — April 26, 2016 —  In the words of Libby Gill, the The Lucy Hobbs Project™ 4^th Annual Celebration is “shaking things up.”

As keynote speaker for the event that will honor exemplary women in the dental community June 2 and 3 in Dallas, Texas, Libby Gill, shares this message.

"What the Lucy Hobbs Celebration event does is tell women that we're shaking things up. Women united like this have a strong voice," said Gill,a renowned speaker who inspiresestablished and emerging leaders to increase passion in their organizations.

"Women in dentistry are healers, and they increasingly have the opportunity to go into business for themselves. There can be a lot of fear about that, but it comes with so much more freedom, flexibility and power." 

After nearly 20 years in senior communications roles at media giants Universal, Sony and Turner Broadcasting, Gill is now CEO of executive coaching and consulting firm Libby Gill & Company. Her proven “Clarify, Simplify & Execute” process inspires people to maximize their “Leadership DNA.”

"If you look at the women who have made it to the top of corporate America, it's not an easy row to hoe. But the Lucy Hobbs Project gives, young women especially, a real sense that there's hope for them as they enter the workforce," Gill added.

The celebration will begin Thursday evening, June 2 at the Dallas Arboretum and Botanical Gardens, 8525 Garland Road, Dallas, Texas 75218 and continue Friday, June 3 at the Hyatt Regency, 300 Reunion Boulevard, Dallas, Texas 75207. Events are free to attend, but registration is required, at: 

https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2016/

With a network of more than 9,000 members, The Lucy Hobbs Project’s commission to select six honorees each year for the distinction of Exemplary Women in the Dental Community is no easy undertaking. This year, celebration attendees will be awestruck by winners in the following categories: Clinical Expertise, Industry Icon, Mentor, Woman-to-Watch, Innovator, and Humanitarian. Among this year’s recipients are six pioneers for change, whose unwavering professional dedication merits accolades: Joyce Bassett, FAACD, FAGD, Arizona, Col. Theresa S. Gonzales, Ret., DMD, MS, MSS, South Carolina, Susan Maples, DDS, Michigan, Kadambari ‘Kady’ Rawal, BDS, CAGS, Massachusetts, Pamela Schmidt, DDS, NMD, IBDM, Illinois, and Mary Teddy Wray, DDS, Maryland. 

Throughout the two days, attendees will be hosted to events at the Dallas Arboretum and Botanical Gardens, including a Continuing Education opportunity, courtesy of Benco Dental and event sponsors: Crest, Oral-B, Engle Dental Systems, KaVo Kerr Group, Centrix, Hu-Friedy, Medicom and Sunstar.  

Continuing Education credits will be awarded, at no cost to attendees, via a presentation, “The Proper Care and Feeding of Your Attitude,” led by Robb Zbierski, a personal development instructor notorious for bringing fun to the forefront while also encouraging people to embrace their passion and energy to get the job done.

"What Lucy Hobbs went through, I think, was she just chose not to participate in the existing mindset and skepticism. There's a lot of value in being mindful of the fact that the brain's natural tendency is to look at the negative and get sucked in. Choosing not to participate in that is a big deal," said Zbierski.

Talk about embracing her passion – the project’s namesake Lucy Hobbs, who when denied access to education based on her gender, persevered to learn dentistry through apprenticeship, and eventually graduated from the Ohio College of Dental Surgery.

Powered by Benco Dental, The Lucy Hobbs Project is a national, long-term program based on three pillars – networking, innovating and giving back.  This project aims to bring women together from all facets of the dental industry – dentists, dental assistants, hygienists, receptionists, sales representatives and others. Free to join, the group offers networking opportunities, education programs and charitable events. 

Each year The Lucy Hobbs Project collaborates with a national partner to give back, and for 2016, will help the National Head Start Association (NHSA) provide healthy snacks to children in need. The Give Back portion of The Lucy Hobbs Project 4^th Annual Celebration will benefit Head Start of Greater Dallas. In lieu of a fee for this event, attendees are asked to donate non-perishable, healthy snacks.

Committed to the belief that every child, regardless of circumstances at birth, has the ability to succeed in life, the NHSA provides opportunities that lead to healthier, empowered children and families, and stronger, more vibrant communities. For more information about the NHSA or Head Start of Greater Dallas, visit their websites at: https://www.nhsa.org/  and https://www.hsgd.org/.

To register for The Lucy Hobbs Project 4^th Annual Celebration, visit: 

https://www.regmadeeasy.com/benco/the-lucy-hobbs-project/2016/

To access details regarding these events or to sign up for The Lucy Hobbs Project^®, visit: www.thelucyhobbsproject.com

Libby Gill, who inspires leaders to increase passion and productivity in their organizations, will share her message as keynote speaker at the Lucy Hobbs Project Annual Celebration Honoring Exemplary Women in the Dental Community.

The Zahn Institute, operated by Alexander Wünsche, CDT, and his laboratory, Zahntechnique, announced three upcoming courses.

On July 16-17, the institute will host a "Full Arch Zirconia" course in Miami. The course will cover planning, digital design, pre-sinter contouring, infiltration technique, ceramic layering, and glaze-and-stain technique.

On July 23-24, the institute will host an "MK1 Attachment Course" in Miami. Attendees will learn how to achieve functional and esthetic overdenture restorations, from planning to execution.

On September 17-18, the Wünsche will team up with Arian Deutsch, CDT, to present "Digital Meets Traditional Artistry" at Deutsch Dental Arts in Surprise, Arizona. This two-day lecture, featuring a hands-on workshop, will focus on innovative techniques for fabricating telescopic restorations - combining digital and analog techniques. It will be worth 14 CE credits.

More courses will be announced soon, Wünsche says. For more information, go to https://zahninstitute.eventsmart.com/.

Atlanta, GA:April 21, 2016-Getting approval to attend a conference can be challenging, even when it’s the foremost meeting on infection prevention and safety in dentistry. That’s why the Organization for Safety, Asepsis and Prevention (OSAP) is helping potential attendees for their 2016 annual conference by providing a justification toolkit that includes help demonstrating the return on investment (ROI).  Also included is a template for a justification letter to the supervisor. Materials in the toolkit will help participants prepare a thoughtful justification that clearly demonstrates the value of attending the 2016 OSAP Annual Conference. The OSAP conference will be held June 2-5 in San Diego, CA. Attendees who register by April 30 receive a discount. To view the justification toolkit, go to: https://www.osap.org/page/AnnualConfValue.

The annual OSAP Annual Conference is the premier infection control education and networking event in the dental industry. Nationally and internationally known experts discuss current and emerging issues relating to infection prevention and safety in oral healthcare settings, and provide attendees with essential resources, valuable tools, and new approaches for better protecting patients and staff. The content-rich program includes new infection prevention tools and updates on emerging and re-emerging diseases like Zika and measles, address the top compliance and safety issues, and offer resources, expert guidance, and evidence-based solutions.

The 2016 OSAP conference will address the challenge of conveying the critical importance of infection control by giving participants the opportunity to learn powerful storytelling skills. Other highlights of the conference include lessons learned from a disease outbreak from contaminated dental water, “Compliance Briefs,” a series of five-minute talks that enlighten but are quick, workshops on writing IFUs (Instructions for Use) and infection control certification, updates on antibiotic resistance and HIV/HPV/HCV, and an optional, private, docent-led dental tour of the USS Midway ship. The entire program can be viewed on the OSAP website.

The OSAP Annual Conference is targeted to educators, infection control coordinators, consultants, compliance officers, risk managers, researchers, policy makers, sterilization technicians, and others in dental clinics, private practices, large group practices, hospitals, universities, government facilities,  and companies that manufacture or sell infection control products and services. The breadth and depth of the educational programs offered ensures that attendees at every level, from student to expert, will expand their knowledge base and make important contacts.

Celebrating over 30 years of service to the worldwide dental community, The Organization for Safety, Asepsis and Prevention (OSAP) is a growing community of clinicians, educators, researchers, and industry representatives who advocate for safe and infection-free delivery of oral healthcare. OSAP focuses on strategies to improve compliance with safe practices and on building a strong network of recognized infection control experts. OSAP offers an extensive online collection of resources, publications, FAQs, checklists and toolkits that help dental professionals deliver the safest dental visit possible for their patients.

Charlotte, N.C. (April 22, 2016)- Dentsply Sirona, The Dental Solutions Company™, recently announced that the Sirona YouTube channel has received more than 1 million views since its launch four years ago. 

Created in April 2012, Sirona’s YouTube channel is yet another means of communication with the dedicated, online consumer base. The site maintains various informative and captivating videos, including product demos, event recaps, panel discussions, clinician interviews, and patient and product testimonials.

According to Andreas Blauig, Dentsply Sirona’s corporate social media manager, the video content is well received from viewers because of the educational content that is delivered in a vivid and dynamic package.

“The videos explain complex technological workflows in a simple and intuitive way, provide background information and show emotion- our subscribers enjoy this,” Blauig said.

With thousands of subscribers to the global page, as well as different branch sites such as CEREC by Sirona’s YouTube page, the company continuously strives for advancement and innovation in all social media outlets.

A new format was recently introduced to the YouTube page for increased viewer satisfaction: super slow motion videos.  These slow motion videos capture product presentations in a way that allows viewers and product users to closely observe and follow each step during the videos, which contain impressive detail of the products showcased.

The continuous production of video footage added to the YouTube page provides meaningful and invaluable information to viewers via a platform that is compelling and easily comprehended. 

“Achieving such a milestone is truly gratifying for Dentsply Sirona as a global team,” said Ingo Zimmer, director of clinical CAD/CAM. “Our organization works diligently to provide superlative content to our viewers and it’s incredible to see the level of viewer appreciation through this accomplishment.”

As an expression of gratitude to subscribers, the company created a best-of video that can be viewed here.

To view the latest videos, visit www.youtube.com/sironatube and www.youtube.com/cerectube.

GLO Science, Benco Dental announce strategic partnership

PITTSTON, PA — GLO Science of New York City and Benco Dental of Pittston, Pa., announce today that the two companies will broaden their partnership. Benco Dental has been distributing the Edison Award™-winning teeth whitening products since October, 2015, and will now conduct all direct sales of the GLO Science product line.

GLO Science was founded in 2011 by Dr. Jonathan B. Levine, product inventor, clinical researcher, published author and prosthodontist, and Stacey J. Levine, marketing brand design innovator. Holding 11 patents and 16 patents pending in oral care, GLO is responsible for modernizing the dental practice and the way patients approach oral health and whiten their teeth. Today, the company presents the latest breakthrough in professional teeth whitening with its in-office and take home whitening systems. Included is the newly added Pro White to-go system: no strips, no trays, no sensitivity, and professional strength H202.

“At GLO Science we are striving to change the way patients and dental professionals think about the health and beauty of the smile as smile management becomes part of a daily health and beauty routine,” Dr. Jonathan B. Levine, GLO Science co-founder said.

 “We introduce disruptive innovation that addresses existing compromises, backed by science and accelerated by strategic partnerships to help transform the dental practice.”

Over the past decade, Benco Dental has been the nation’s fastest growing dental distributor, now servicing more than 35,000 dentists and dental laboratories.  Founded in 1930, Benco Dental is the largest privately owned dental distribution company in the United States, offering a full array of supplies, equipment and services to dentists across the nation.

“The GLO Science organization is excited to partner with the Benco team to now offer our breakthrough patient solutions to dentists nationwide – providing faster and better teeth whitening with little to no sensitivity,” Thomas Pinnau, GLO Science CEO said.

Members of the GLO Science team and Stacey Levine, co-founder, were recently among the more than 800 in attendance at the dental distributor’s annual sales forum, hosted in Dallas, Texas March 2-5. There, 225 manufacturer representatives and Success Partners, representing more than 80 companies, presented new technologies, products and services at the Benco Sales Forum vendor fair.

“The experience we had at the 2016 Benco national sales meeting in Dallas validated our decision for this partnership. We had great synergy and excitement to bring this to life,” Stacey Levine, GLO Science co-founder said.  “The Benco sales and leadership teams were passionate, engaged, and shared our core values in introducing the best to their practices!”

Chuck Cohen, Benco Dental Managing Director discussed the new collaboration.

“At Benco, we are committed to delivering insightful solutions to dental professionals. We look forward to bringing the GLO Science advancements to more dentists across the country with their shift in direct distribution,” said Cohen. “The Benco salesforce is excited about working with the GLO Science team to offer an innovative patient experience.”

Captions:

1. Benco_GLOController_ Mouthpiece.jpg: GLO Science of New York, NY, and Benco Dental of Pittston, Pa., announce today that Benco Dental, will now conduct all direct sales of the GLO Science Professional product line. Shown is the in-office and take home whitening system, Glo Brilliant Professional Teeth Whitening Device. Treatment takes 32 minutes, and with each eight-minute application the whitening gel gets activated and accelerated. 

2. Benco_Glo_G_vial_whiteninggel.jpg: GLO Science of New York, NY, and Benco Dental of Pittston, Pa., announce today that Benco Dental, will now conduct all direct sales of the GLO Science Professional product line. Shown is the GLO pop Premium Teeth Whitening for a whiter, brighter smile in just 10 days.

CHARLOTTE, NC (April 20, 2016)- Dentsply Sirona, Inc., The Dental Solutions Company™, announced recently that guest room reservations are now available for the inaugural SIROWORLD event at the stunning Rosen Shingle Creek Resort in Orlando for event attendees.

Located at 9939 Universal Blvd in the heart of Orlando, the Rosen Shingle Creek Resort is just 10 minutes from the Orlando International Airport and a short distance from some of Orlando’s best shopping, attractions and restaurants.

Dentsply Sirona’s SIROWORLD event will take place at the Rosen Shingle from Aug. 11-13 and is expected to attract thousands of dental professionals from across the country and overseas. Dentsply Sirona has reserved almost the entirety of the resort for SIROWORLD attendees.

The resort is beautifully decorated and architecturally reflects the 1900s Spanish Revival style. Surrounded by 230 acres of land, the views of large oak trees and the headwaters of the Florida Everglades are breathtaking. There is much to do and see at the resort and its surroundings, so bring the family!

The Rosen Shingle is a family-friendly resort with a pool dedicated to family fun, volleyball courts, tennis courts, fishing, and the close proximity to theme parks and Orlando attractions is perfect for the entire family.

A kids’ camp will be available to children of SIROWORLD attendees between the ages of 6 weeks and 18 years old. Offered for a fee and on each day of the three-day event, group activities, games, movies, various entertainment, and arts and crafts are included. Qualified activity coordinators will lead the exciting activities and be present at all times.

Food and beverage will be served as well, so parents can rest easy and enjoy their SIROWORLD experience while their children enjoy the fun and sun in one of the kid-friendliest cities in the country. More information on kids’ camp pricing and scheduled activities will be released as it becomes available.

The Rosen Shingle Creek offers a wide variety of unique restaurants and lounges for guests, such as the Italian eatery Cala Bella, Banrai Sushi, Headwaters Lounge and Cat-Tails Pool Bar & Grille!

The Spa at Shingle Creek is perfect for the spouse who dreams of a relaxing day at the spa. This day spa and elite salon offers signature facials, soothing massages, mud wraps and personal body treatments.

Guests can also enjoy a refreshing workout at the fitness studio located in the spa and overlooking the scenic views. After enjoying the tranquility of the spa, guests can take a dip in one of the four pools located in the beautiful outdoor space of the resort.

Guest rooms start at $149 per night for a single/double. Amenities included with your stay are plush beds with Egyptian cotton sheets, 40” flat screen TV and complimentary high-speed Internet capabilities. Please click here or visit www.siroworld.com to reserve your room at the rate of $149 now.

For government and military attendees, guest rooms are available for $115 per night. Government or military IDs are required upon check-in. Please click here or visit www.siroworld.com to reserve your room at the government/military rate.

Additionally, upgraded rooms are available upon request; however, upgrades are extremely limited. Please call 407-996-6338 or send an email to reservations@rosenshinglecreek.com for more information.

Please note that all rooms within the Dentsply Sirona block at the Rosen Shingle Creek Resort are limited and are available on a first come, first served bases. We recommend you reserve your guest room as soon as possible to ensure your stay.

The annual SIROWORLD event is anticipated to be the best educational event in digital dentistry. With the opportunity to learn from some of the most respected practitioners and business professionals in the country, attend breakout sessions within specified tracks and experience top-notch entertainment all while gaining Continuing Education (CE) credits, this event will transcend any event previously hosted by Dentsply Sirona.

Currently, Dentsply Sirona is offering Early Bird registration prices for those who register for SIROWORLD before May 31. Doctor registration is $1,695 (a value of $1,995), and staff/guest/spouse registration is $995 (a value of $1,195) plus buy three, get one FREE!

Government and military registration is just $1,695 and two FREE nights at the Rosen Shingle Creek Resort are included with registration!

VIP options for all registration types are available as well for an additional $500. VIP tickets include reserved seating and upgraded dining options as well as special admittance into SIROWORLD entertainment.

Please visit www.siroworld.com for further details on the inaugural SIROWORLD event, registration types and to view more pricing options available.

About Dentsply Sirona

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. As

The Dental Solutions CompanyTM, Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better, safer and faster dentistry. Dentsply Sirona’s global headquarters is located in York, Pennsylvania, and the international headquarters is based in Salzburg, Austria. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

Visit www.dentsplysirona.com for more information about Dentsply Sirona and its products.