SAN ANTONIO--(BUSINESS WIRE)--Celebrating its 25th Annual Conference this week in San Antonio, Texas, the Hispanic Dental Association (HDA) is renewing its commitment with trusted partners Crest® and Oral-B® to together improve the oral health of the growing U.S. Hispanic population. Details of the exclusive partnership will be revealed during a reception on Aug. 14 honoring the winners of the HDA's Orgullo Program, an annual competition sponsored by Procter and Gamble (P&G) oral care brands.

“Our collaborative work with the Hispanic Dental Association has helped shed light on many of the challenges1 faced by U.S. Hispanics when it comes to their oral health,” said Iván Lugo, DMD, MBA and P&G spokesperson. “We are proud to continue to support the work of Hispanic oral health professionals across the nation to turn awareness into action with an emphasis on prevention to help close the oral health gap that prevails in the community.”

The Friday evening reception, which brings together Hispanic oral health professionals and students to celebrate the next generation of dental professionals, will also mark the official unveiling of a new HDA/Crest stamp to be used exclusively by Crest and Oral-B in materials developed in conjunction with the HDA over the next two years to promote good oral health habits.

“Our collaboration with Crest and Oral-B has helped debunk top misperceptions about Hispanic oral care and educate the community through the distribution of oral health materials in Spanish to dental offices, professional schools and associations, ” said David Peña, Jr., executive director/CEO, Hispanic Dental Association. “We are thrilled to expand our partnership to further improve the state of oral health in the Hispanic community.”

Additional information about the Orgullo Program can be found here. For free oral health information and resources, please visitwww.dentalcare.com.