TAUB Products, a longtime manufacturer of dental consumable products, has announced the hiring of Sure Business Logic, Inc. as its new sales and marketing partner. Sure Business Logic develops sales programs, identifies strategic sales tactics, and uses innovative marketing techniques to establish company and product branding and build long-term sales growth.

Sure Business Logic was founded in 2010 by Ed Matthews, a seasoned dental industry marketing executive. The company works exclusively in the dental industry and specializes in helping dental manufacturers with their branding and rebranding efforts. This includes identifying advanced sales tactics, developing marketing concepts, and producing sales and marketing materials, including graphics, video, and digital signage to highlight the unique features of clients’ products.

The company’s capabilities, combined with industry knowledge, are what led to the partnership with TAUB. Jordan Taub, vice president of TAUB Products, stated, “Sure Business Logic has been the perfect company to help us with our new rebranding efforts, and to implement fresh concept marketing campaigns for many of our new products. Our sales have grown tremendously.”