The Blog at Inside Dentistry

What Does HIPAA-Compliant Internet Marketing Look Like?

Jonathan Fashbaugh | December 12, 2014

Over the past couple of years, legislation designed under the auspices of protecting patient privacy has made nearly every aspect of patient communication more difficult, at least if your practice has made an effort to stay compliant with the new HIPAA/HITECH regulations. When it comes to Internet marketing, HIPAA-compliance is a nuisance, but it's also an area where many dental practices are most exposed for a potential HIPAA privacy breach.