A Pay-Per-Click Reality Check
Jonathan Fashbaugh | June 3, 2015
Pay-per-click advertising is frequently tossed into the mix in dental practice marketing. Here are some questions you should ask if you have a pay-per-click campaign such as Google Adwords running, or are considering the use of pay per click in your online marketing efforts.
Could Your Web Marketing Be Hijacked?
Jonathan Fashbaugh | April 21, 2015
There are several common practices in the Internet marketing world that are not in the best interests of unsuspecting dentists. Here's what you need to know to protect your website and Internet marketing data.
Why Some Dental Practice Websites Are Dropping From Google
Jonathan Fashbaugh | March 11, 2015
Over the past 6 to 9 months, many dental practices have unfortunately seen their websites disappear from Google search engine results. Given the popularity of Google as a search engine compared to the others out there, this likely caused a dramatic drop in traffic and new patient leads. Why did Google give them the boot?
The Dangers of Outdated SEO
Jonathan Fashbaugh | January 12, 2015
Old Internet marketing has a way of coming back to haunt Web campaigns. You've probably heard of black hat tactics. We avoid them because the short-term gains they offer can quickly deep-six a previously successful website by getting it banned from Google. The really scary thing is that old Internet marketing tactics don't have to have been black hat, illegitimate tactics in order to get you into trouble, months or even years later.
What Does HIPAA-Compliant Internet Marketing Look Like?
Jonathan Fashbaugh | December 12, 2014
Over the past couple of years, legislation designed under the auspices of protecting patient privacy has made nearly every aspect of patient communication more difficult, at least if your practice has made an effort to stay compliant with the new HIPAA/HITECH regulations. When it comes to Internet marketing, HIPAA-compliance is a nuisance, but it's also an area where many dental practices are most exposed for a potential HIPAA privacy breach.
Jonathan Fashbaugh
Pro Impressions Marketing Group
Jonathan Fashbaugh has been working with dentists on their marketing for ten years. He is the president of Pro Impression Marketing Group, holding a degree in Digital Media Arts from Full Sail University. He has written many articles about website design and search engine optimization in publications like Ortho Tribune, Dental Economics, AGD Impact and others. He has also taught Internet marketing courses at the Las Vegas Institute for Advanced Dental Studies. You can learn more about Jonathan and Pro Impressions Marketing Group at http://www.proimpressionsgroup.com.
