Business Management Articles
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Measuring Management
Strategies to retain customers and grow business through strategic marketing.
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Increasing Cash Flow
A review of cash management and capital acquisition for business growth.
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Multi-Channel Marketing Tips
Discusses various multi-channel marketing opportunities.
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All Customers are not Created Equal
A primer on creating a successful business model based on studying your customer base.
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Social Networking: Wasted Opportunity or Waste of Time?
Focusing on digital methods of expanding marketing
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Difficult Transactions
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Hit Your Target Market
Focusing on digital methods of expanding marketing
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Your Marketing ROI
Marketing strategies for lab owners.
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Preserving the Laboratory Ownership Status
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Readying Your Business for Transition
Discusses how to best prepare a laboratory for a transition.
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Creative Trade Show Strategies
Strategy nuances that will help you take the best advantage of the condensed tradeshow timeframe and re-think how you maximize your show time and money.
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10x10 Marketing Strategies
An example of a 10x10 plan that contains some strategies for practice marketing..
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Generate More Marketing Leads
Seven questions that will guide lab owners to new levels of success in marketing.
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Communicating the Brand
Advice and tips on how to maximize your practice value through strategic branding and marketing.
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Communicating Value
A defined image encourages differentiation and success in communicating a brand
