DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Teeth Whitening Products Market 2015-2019" report to their offering.

Manufacturers are increasingly offering innovative products by investing more heavily in R&D, as the development and use of teeth whitening products have increased in the past decade. They are also developing new technologies for composite teeth whitening systems. However, the focus is on the expansion of distribution networks in emerging markets. The emergence of private-label brands prompts well-known brands to develop new products and increase their margins.

According to the report, the high adoption of these products has paved the way for cosmetic dentistry. Apart from that, whitening procedures, veneers, crowns, and inlays/onlays are the popular cosmetic treatments used by consumers to improve their dental health and appearance. Therefore, the growing development of cosmetic dentistry has fueled the demand for teeth whitening products, which bodes well for overall market growth. The global teeth whitening products market is expected to grow at a CAGR of 3.40% during the period 2014-2019.

Small players are developing several low-priced counterfeit products to leverage the lucrativeness of the market.