October 2022 | Vol. 18, No.10 | insidedentistry.net | Subscribe | Forward to a Colleague

Cover Story

The Present and Future of Dentistry: Patient demands, external pressures, the DSO factor, and more

Jason Mazda

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Featured Columns

Life Through Loupes: The sometimes myopic leadership perspective of the dental business owner

Craig Spodak, DMD

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Improving Case Acceptance for Comprehensive Interdisciplinary Cases: Patient education that facilitates the visualization of problems and potential outcomes is essential to success

Karla Soto, DDS

Patient Selection for Esthetic Dentistry: Master clinicians engage with patients’ expectations to identify cases with the potential for mutually satisfying results

David C. Johnsen, DDS, MS; Robert C. Margeas, DDS; and Marcos A. Vargas, BDS, DDS, MS

The Message of Marketing: Establishing a clear brand to drive your efforts is key to finding the right patients

Courtney Lavigne, DMD

Don’t miss the rest of the October issue, including Q&As, Resources, and Product Insights columns.
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